Social Content Creator

Bray Leino is a full-service brand growth Agency established in North Devon in 1973, with further offices in Bristol, London and beyond, servicing national and global B2B and B2C Clients.

We're looking for a social-first Content Creator who can take ideas from concept to camera to cut-down, fast. You'll spot and reinterpret trends, present on-camera, produce street-style vox pops, and create content that drives community engagement and growth across key social platforms. This is a hands-on role for someone who's comfortable being both the creative brain and the person behind and in front of the lens.

• Generate platform-native content ideas for Tik Tok, Instagram (Reels/Stories), You Tube Shorts and emerging formats.
• Turn insights, trends and cultural moments into brand-safe, audience-relevant content.
• Develop repeatable content series (e.g. street interviews, challenges, formats) that build consistency and growth.
• Write quick, platform-native micro-scripts for skits (hooks, beats, payoff, CTA) and adapt them on the fly based on what's landing in the moment.
• Collaborate with strategists and client teams to align content with comms objectives. Collaborate with creatives to bring bigger campaign ideas to life through social-first content and creator-led execution.

• Film social content on mobile and/or lightweight kit, ensuring strong framing, lighting, audio, and pace.
• Confidently perform on camera in public settings (street, events, locations), staying natural and engaging even with distractions.
• Create and perform comedy-led social content (skits, characters, scripted punchlines, comedic reactions), balancing humour with brand guidelines.
• Create unscripted, in-the-moment content - improvise on camera, capture authentic reactions, and turn spontaneous moments (especially in public) into platform-native edits that still feel on-brand.
• Run on-the-street vox pops end-to-end: approach the public, ask strong questions, manage permissions and keep interactions respectful and safe.
• Capture "in the moment" content at shoots, brand activation, launches, live events and behind-the-scenes

• Edit primarily in Cap Cut (mobile and/or desktop) producing fast, high-quality social cuts.
• Add subtitles, motion, transitions, sound design and platform-appropriate pacing.
• Create multiple variants (hook changes, different captions, aspect ratios, cut-downs) for testing and optimisation.
• Apply basic brand guidelines while keeping content feeling native and not overproduced.

• Support content publishing with community-first engagement: prompts, comment hooks and reply strategies.
• Drive engagement by creating content designed to spark conversation and shares.
• Feedback learnings from performance into future concepts (what’s working, why, what to try next).

• Track emerging trends, audio, formats, creator styles and platform updates.
• Quickly prototype trend-led content that fits brand tone, messaging and risk profile.
• Maintain a trend bank and pitch weekly "what we should make next" recommendations.

• You're a self-starter who's terminally online, you're a culture expert, an idea generator, and a creative partner to the wider agency.
• You have a confident creative POV, but you're not precious. You can iterate quickly and you love getting better.
• You don't just know the trends, you understand why they work.
• You've made content that performs, either for brands or your own channels. You know what makes a hook land and what makes people hit share.
• You're strategic as well as creative: you can zoom out and see the big picture, then zoom in and get the details right.
• You're collaborative, you love bouncing ideas around and want to build things together.
• You're an organised self-starter who can plan shoots, capture assets, and deliver edits on time.
• You're collaborative, you can take feedback, iterate quickly, and keep the energy up.
• You're curious, plugged in and always learning.

• Proven ability to concept, film, and edit social content end-to-end.
• Strong working knowledge of Cap Cut editing (captions, effects, pacing, templates, sound).
• Highly comfortable acting on camera in public including approaching the public for vox pops, filming confidently in busy…