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Lead Commercial Video Producer

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: dmg:media
Full Time position
Listed on 2026-10-20
Job specializations:
  • Creative Arts/Media
    Video Production, TV & Film Production
Salary/Wage Range or Industry Benchmark: 80000 - 100000 GBP Yearly GBP 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Location:

Daily Mail Headquarters, Derry Street, HSK, London, W8 5HY

Position:
Full Time/ Permanent/Hybrid - 4 days per week in the office

About the role

The Lead Commercial Video Producer leads commercial video production across DMG New Media's brands. This is a hands-on senior role: you will produce your own projects, whilst you will also lead a small in-house team of Commercial Video Producers, building the processes they work to and representing commercial production across the business.

You will work closely with the commercial creative team, who develop and pitch responses to client briefs, and our commercial project management team, who own the client relationship and the campaign timeline. Your team will be involved in those processes, and take full ownership once a brief is won, taking the idea-as-sold and developing and producing it into high-performing branded content that seamlessly delivers client needs in our own tone of voice, sitting comfortably on the channel it's published on.

You'll also own branded content compliance for commercial video, making sure every production is delivered to a high standard, safely, on-time, within-budget and legally compliant.

Our productions are built for social: everything we make is built for the feed, from how it's shot to how it's cut, and you'll bring deep experience of producing native, platform-first branded content.

How we deliver

Our brands already have editorial producers and in-house creators making video every day, so the right way to deliver a commercial project changes from job to job. Broadly, our Commercial Video Producers work in two ways:

  • Own it. You produce the project entirely, from crewing and casting to final delivery. That might be a multi-camera shoot, a glossy promo, a run of street vox pops, or anything in between.
  • Oversee it. Sometimes the best people to make the content are already on the brand, whether that's an editorial producer, one of our in-house creators, or the team behind a recurring show or sponsored format. You work alongside them, owning the brand integration and the timeline, and bringing whatever production support the job needs so the partnership lands naturally.
Main Responsibilities Producing
  • Produce commercial projects from handover through shoot, edit and final delivery.
  • Own your shoots, including call sheets, risk assessments, crewing and contributor releases, with production management supporting and signing off.
  • Cast contributors and work with our in-house creators, presenters and external talent to get the best from them on camera.
  • Find and secure locations, drawing on the centralised location and supplier relationships held by production management, as well as your own research and relationships.
  • Specify the deliverables for each job, including versions, cutdowns and usage rights, working with our Platforms team, and briefing editors accordingly.
  • Make sure rushes, project files and releases are safely archived at the end of every job.
Briefing, budgeting and costing
  • Provide top-line costings and production feasibility at brief and pitch stages, using our internal cost benchmarks, so our responses are realistic and deliverable.
  • At brief stage, flag what will and won't work on each platform, including format and length, branded content rules and ad policies, so we only sell ideas we can deliver natively.
  • Manage the live production budgets, managing potential overspend and under spend, and reconciling each job with production management.
Leading the team
  • Line manage, mentor and develop the Commercial Video Producers, and any future additional hires to the team, balancing workload so the team can always cover for each other.
  • Build and maintain a reliable pool of freelance commercial video producers who can be…
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