Design Lead

Location: Greater London

Job Title Design Lead

Job Description Design Lead So, who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG – the future gets built here.

Your Team:

This role sits within IG Consumer's in-house Creative Studio, working closely with the Motion Designer, copywriters, marketing managers, web team and product design team to deliver outstanding creative work across the funnel. The Design Lead is the creative anchor of the studio - setting quality standards, providing direction and formal line management to the Design team, and managing the translation of campaign concepts from external agencies into BAU assets.

Your role in the Team’s Success: IG Consumer is looking for a Design Lead to shape our visual identity across all touchpoints - from our digital platform and campaigns to educational content and branded experiences. This is a senior creative role within the in-house studio, requiring both visionary creative thinking and strong execution. You will translate complex financial concepts into intuitive, compelling visual narratives, and provide art direction and guidance to the Brand Designers within the team.

What you’ll do:

Evolve IG's visual identity and design system across digital marketing, CRM, social, and performance channels - defining how the brand should look and flex across formats, products and audience segments, not just applying existing guidelines.

Shape concepts upstream in partnership with marketing and content stakeholders rather than only executing to a finished brief

Provide art direction, feedback, and formal line management to the Brand Designers and, including career development, workload planning, and resourcing decisions across the team.

Represent the Creative Studio in design-led stakeholder conversations - presenting and defending creative concepts and rationale to senior marketing and business stakeholders, and pushing back where creative quality or brand integrity is ine and maintain the studio's quality bar, briefing templates, and ways of working, raising the standard and efficiency of output across the team.

Partner with the Head of Creative and Brand Marketing on the ongoing evolution of IG's brand identity, bringing an independent creative point of view to brand decisions.

Stay ahead of design trends and best practice in digital marketing and financial services creative, bringing new thinking into the studio proactively.

What You'll Need: 7+ years' experience in graphic design with a focus on digital marketing, with demonstrable experience operating at a creative leadership level

Strong portfolio demonstrating both creative excellence and the ability to define and evolve a brand or design system, not just execute within one.

Expert knowledge of Adobe Creative Suite and Figma.

Excellent typography skills and a sharp eye for detail across all design output.

Experience designing for a multi-market audience, with an understanding of how creative needs to flex across different regions.

Proven experience managing and developing a small creative team, including workload planning and resourcing across multiple concurrent projects.

Track record of setting creative direction and defending creative decisions with senior stakeholders, not just…