Digital Customer Engagement Executive – Kings Cross

** Digital Customer Engagement Executive
**** Apple Corps Ltd*
* *
* Location:

** Apple Corps Head Office, Ovington Square, London   
** Working pattern:
** 4 to 5 days per week expected in the office
** About the opportunity
** Apple Corps Ltd. was founded in 1968 to oversee The Beatles’ creative and business interests. It initially served as the new outlet for The Beatles’ own recordings as well as the music of a wide-ranging roster of artists, all brought to the label personally by the band (individually and/or collectively). Apple Corps’ mission celebrates artistry in an inclusive, creative environment.

Since its inception, the company has encompassed music, publishing, merchandise, electronic and film enterprises.

For almost six decades, Apple Corps Ltd. has helped to bring The Beatles music to billions of fans in pioneering, creative manners, decade after decade.

Apple Corps and Universal Music Group UK are coming together to build a dedicated team focused on shaping the next chapter of Beatles product, ecommerce, retail and customer experience.

This is a rare opportunity to work at the intersection of music, culture, creativity, commerce and fan experience. The Beatles remain one of the most important and influential creative forces in the world, with a legacy that continues to inspire fans across generations.

This team will create exceptional products, experiences and customer journeys for Beatles fans globally. From product design and packaging to retail, ecommerce, trading and fan engagement, every touchpoint must reflect the creativity, quality and cultural significance associated with The Beatles.

These roles are employed by Apple Corps Ltd. The Universal Music Group UK Talent Acquisition team will manage the recruitment process in collaboration with Apple Corps and the wider UMG team. When you apply, you will be redirected to the Universal Music Group careers portal, where you will be required to submit your application through Workday.
** Role purpose
** The Digital Customer Engagement Executive will be responsible for managing customer data, delivering targeted CRM activity and supporting customer retention across digital channels.

This role blends analytical insight with hands-on campaign execution, ensuring personalised, high-impact communications that strengthen loyalty, increase customer lifetime value and enhance the fan experience.

The role will work closely with marketing, digital, ecommerce, retail and customer experience teams to activate cohesive customer journeys across all relevant touchpoints.
** Key responsibilities
**** Customer data management
*** Maintain, update and organise the customer database.
* Ensure accurate records of purchases, preferences, behaviours and engagement history.
* Support high standards of data quality, consent management and customer record accuracy.
** Customer segmentation
*** Analyse customer behaviour to build meaningful segments, including:
* VIP customers
* New customers
* At-risk customers
* Lapsed customers
* High-value customers
* Use segmentation to enable targeted, relevant and effective CRM communication.
** Email and direct marketing campaigns
*** Plan, build and execute CRM campaigns, including:
* Newsletters* Product launches
* Promotions* Event invitations
* Fan engagement communications
* Manage campaign content, scheduling, testing, quality assurance, deployment and performance reporting.
** Lifecycle marketing
*** Create and optimise automated customer journeys, including:
* Welcome sequences
* Post-purchase follow-ups
* Re-engagement campaigns
* Win-back journeys
* Birthday communications
* Loyalty-led messaging
* Optimise journeys for engagement, conversion, retention and customer experience.
** Loyalty and retention programmes
*** Support the development and management of loyalty schemes, membership programmes or reward-based initiatives.
* Encourage repeat purchases and deepen customer connection.
* Identify opportunities to improve customer lifetime value and fan engagement.
** Customer insights and reporting
*** Analyse CRM and campaign data to understand:
* Customer behaviour
* Campaign performance
* Channel effectiveness
* Customer lifetime value
* Retention…