Marcus , CRM Executive, Analyst

The Role

We’re seeking a detail-oriented and proactive CRM Executive to join the Marketing team in our London office. In this role, you will play a key part in developing and implementing CRM strategies aimed at enhancing customer engagement and satisfaction. Collaborating closely with other teams, you will help enhance our customer experiences across all channels. The ideal candidate brings strong project and stakeholder management skills and is committed to driving customer retention and loyalty through innovative, data-driven marketing campaigns.

• Develop and implement CRM strategies to enhance customer engagement and satisfaction for Marcus by Goldman Sachs UK
• Manage and analyse customer data to identify trends, preferences, and opportunities for personalised communication and offers
• Collaborate with cross-functional teams to ensure seamless customer experiences across all touchpoints, including digital and in-person interactions
• Design and execute targeted marketing campaigns to increase customer retention and loyalty, leveraging insights from customer data analysis
• Monitor and report on the effectiveness of CRM initiatives, using key performance indicators (KPIs) to measure success and identify areas for improvement
• Build and maintain relationships with key customer segments, focusing on high-value and high-potential customers to drive long-term value
• Ensure compliance with data protection regulations and company policies when handling customer information
• Support the development of CRM tools and technologies to improve customer data management and communication efficiency
• Stay informed about industry’s best practices and emerging trends in CRM to continuously innovate and improve customer engagement strategies

• Candidates should have 2 years of relevant experience in customer relationship management (CRM), preferably within financial services, fintech, or technology sectors
• Enthusiasm for customer relationship management (CRM) and a commitment to enhancing customer engagement and loyalty
• Willingness to explore and adapt to new CRM technologies and systems
• Excellent copywriting, attention to detail, and the ability to balance multiple campaigns.
• Strong analytical skills to interpret customer data and drive strategic insights
• Proven experience in marketing, with a focus on digital and customer-centric strategies
• Excellent communication skills to collaborate with cross-functional teams and stakeholders
• Ability to manage and execute CRM campaigns from conception to completion
• Experience in using CRM software and tools to optimise customer interactions
• Strategic mindset to align CRM initiatives with business goals and objectives

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, sex, national origin, age, veteran status, disability, or any other characteristic protected by applicable law.