Customer Growth & Insights Manager

Infopro Digital, the B2B group specialising in information and technology, is currently looking for a Customer Growth & Intelligence Manager on a permanent basis to strengthen the team within Red-on-line, part of Infopro Digital's Risk & Compliance division.

Red-on-line helps organisations manage operational risk and maintain regulatory compliance across Environment, Health & Safety (EHS) requirements through a market-leading SaaS platform and specialist services. Operating internationally, Red-on-line supports businesses with regulatory intelligence, risk management solutions and action plan management tools that help customers improve compliance, reduce risk and strengthen business performance.

As Red-on-line continues to grow internationally and evolve its product offering, we are strengthening our ability to better understand customer behaviours, optimise customer journeys and unlock growth opportunities through customer intelligence and data-driven decision making.

This is not a traditional marketing role. We are looking for a commercially minded professional who can transform customer insight into measurable business outcomes. You will be able to move from data to action, identifying opportunities within customer information, developing targeted activation programmes, engaging stakeholders and measuring business impact.

As Customer Growth & Intelligence Manager, you will transform customer insights into growth opportunities.

You will be responsible for identifying opportunities within customer data, building targeted campaigns, engaging internal stakeholders and measuring the commercial impact generated.

Using customer data, product usage analytics, adoption signals and business priorities, you will develop targeted programmes that strengthen customer engagement, accelerate product adoption, generate expansion opportunities and improve customer retention.

Working at the intersection of Customer Success, Marketing, Sales and Product Marketing, you will build high-value customer programmes based on genuine customer needs and business objectives.

• Consolidate and analyse customer data from multiple business systems, including CRM platforms, marketing automation tools, product usage analytics, back-office systems and Customer Success data.
• Develop clear and actionable visibility across the customer lifecycle, including onboarding, adoption, expansion opportunities and retention risks.
• Identify customer behaviours, engagement trends, adoption signals and growth opportunities.
• Build reliable analysis and reporting to support strategic marketing and commercial decision-making.
• Provide customer intelligence that helps guide business priorities and activation programmes.

• Develop actionable customer and prospect segmentation models based on maturity, usage, business value, growth potential and risk indicators.
• Prioritise target audiences, offers and markets based on strategic objectives and commercial impact.
• Support go-to-market and customer marketing decision-making through data-led recommendations.
• Help the business identify where activation efforts should be focused to maximise performance.

• Define and optimise customer and user journeys across the full customer lifecycle.
• Work closely with Demand Generation teams to activate lifecycle programmes through targeted and automated campaigns.
• Partner with Product Marketing to ensure alignment between messaging, product value propositions and customer journeys.
• Support the creation of customer-focused content, including customer stories, use cases and adoption programmes.
• Deliver customer engagement initiatives that improve adoption and long-term customer value.

• Develop Account-Based Marketing (ABM) campaigns focused on strategic accounts and expansion opportunities.
• Create customer marketing programmes that drive adoption, retention and upsell opportunities.
• Identify and develop customer success stories, testimonials, references and case studies.
• Organise webinars, customer round tables,…