Senior YouTube Channel Manager

# Senior You Tube Channel Manager - London## Animaj is hiring!##

Job Description As a Senior You Tube Channel Manager at Animaj, you are at the core of our digital-first strategy. Your objective is clear: to transform Animaj-owned IPs into global cultural phenomena on the world’s leading platform for kids and families.

This role requires a unique blend of creative storytelling and rigorous strategic insight. You will shape the You Tube experience for millions of children, using data-driven decision-making and platform expertise to build brands that kids love and parents trust. At Animaj, we don’t just manage channels; we build the future of kids' media by merging high-quality animation with cutting-edge AI-native workflows.

We offer:
* The opportunity to work at the intersection of a premium animation studio and an AI-powered, digital-first company.
* Direct involvement in the growth of world-class IPs (e.g.
* Maya the Bee)*.
* A high-energy, entrepreneurial environment in London, working as part of a global team of innovators.

---### Responsibilities
* ** Strategic Channel Leadership:
** Own the end-to-end management of a portfolio of You Tube channels, including sophisticated publishing schedules, metadata architecture, and holistic playlist strategy.
* ** Performance Optimisation (SEO & Growth):
** Drive exponential growth by mastering You Tube’s discovery systems. You will optimise SEO, CTR (Click-Through Rate), and AVD (Average View Duration) through constant experimentation with metadata and content packaging.
* ** Creative Excellence & Design:
** Lead the visual identity of some of our brands on You Tube. You will design high-converting thumbnails and channel art, ensuring every asset meets Animaj’s premium quality standards and brand guidelines.
* ** Data-Driven Programming:
** Conduct deep-dive viewership analysis using You Tube Analytics and third-party tools (e.g., Tubular Labs). You will provide actionable insights to guide programming, marketing, and investment decisions.
* ** AI-Enhanced Workflow Integration:
** Collaborate with our technical teams to pilot and implement AI-native production and localisation tools to scale content efficiency and reach.
* ** Cross-Platform Synergy:
** Ensure brand consistency across the digital ecosystem, maintaining a unified voice for our IPs across You Tube, CTV, and emerging social platforms.##

Preferred Experience
* ** Platform Expertise:
** 4+ years of experience managing high-growth You Tube channels, specifically within the Kids & Family vertical.
* ** Certified Knowledge:
** You Tube Certified. Deep familiarity with Content , CMS management, and COPPA/MFK (Made for Kids) compliance.
* ** Design Proficiency:
** High proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

Experience with After Effects is an advantage.
* ** Analytical Mindset:
** Expert-level ability to interpret complex data sets and translate them into a clear content strategy.
* ** Global Perspective:
** Fluent in English (additional languages are a plus). Experience working in a multinational environment with localised "global-first" content strategies.
* ** Future-Focused:
** A genuine passion for kids' content, emerging technologies, and a desire to redefine the industry through AI and digital-first innovation.
* ** Academic Background:
** Bachelor’s degree in Marketing, Media, Film, or a related field preferred.

---### Outcomes
** After 30 days at Animaj
*** Deep Catalogue Audit:
Complete a performance diagnostic for the assigned IP, identifying the specific Viewership Engine (New vs. Returning viewers) and providing a data-backed list of structural weaknesses in pacing and packaging.
* Retention Deep-Dive:
Map out Audience Retention heatmaps for the top 20 videos, identify specific drop-off triggers, and present a tactical Editing & Pacing Guide for the production team to improve future assets.
* Tactical Metadata Audit:
Perform a full SEO/Metadata cleanup for the core assigned channels to ensure high discoverability.
* Performance Reporting:
Establish a weekly Programming Health Report that identifies immediate "quick wins" (e.g., updating thumbnails on high-impression/low-CTR…