Designer – SmartShop UX In-Store Moments
Listed on 2026-05-26
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Design & Architecture
UI/UX Design, Product Designer, Digital Media / Production
Location: Greater London
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. Think about the scale it takes to feed the nation. The level of data, transactions and variety involved. Then you’ll realise this is a modern software engineering environment, because it has to be. We’ve made significant investment in the standards and principles that shape how we work.
We iterate, learn, experiment and champion ways of working such as Agile, Scrum and XP. So you can look forward to exciting opportunities across everything from AI to reusable tech.
At Sainsbury’s we believe that the customer should be at the heart of everything we do. Our vision is to create the easiest, most enjoyable experiences that better serve our customers’ ever-changing needs. We work across a range of services, products, touch points and tools to deliver distinctive, integrated, and consistent experiences for our customers and colleagues across Sainsbury’s Group (which includes Sainsbury’s Food, Argos, Nectar, Tu and Habitat).
We drive brilliant experiences across all our brands in-store and online, operating in agile teams and squads, working seamlessly with teams right across the business to make the most of the exceptional knowledge, insight and talent we have.
The role:
Join the team behind one of Sainsbury’s most impactful digital products—Smart Shop, our in-store shopping companion that powers over 30% of all in-store transactions. In this role, you’ll focus on evolving the Smart Shop handset experience used by millions of customers every day in our stores. Working within a cross‑functional product squad, you’ll lead the design of new features and improvements—from early research and concept development through to prototyping, testing, and final delivery.
You’ll spend time in‑store observing and speaking directly with customers and colleagues, gaining first‑hand insight to shape intuitive, seamless experiences that work in real‑world environments. Using a test‑and‑learn approach, you’ll continuously refine ideas based on data, feedback, and experimentation. This is a hands‑on, end‑to‑end design role where your work will directly influence how millions of customers shop—making their experience faster, easier and more enjoyable every day.
- Planning:
Shape and plan your work and understand how it fits with the work of others in your Product team. - User Research:
Conduct user research through interviews, surveys, usability testing, in‑store observations and use analytics to understand the needs, behaviours, and pain points of customers and in‑store colleagues. - Wire framing and Prototyping:
Develop wireframes, prototypes, and user flows to effectively communicate design ideas and interactions. - Information Architecture:
Create and organise site maps, content hierarchies, and navigation systems to ensure intuitive and accessible user experiences. - Visual Design:
Design engaging and cohesive visual interfaces that align with our brand guidelines and enhance the overall user experience. - Usability and Concept Testing:
Plan and conduct testing sessions to gather feedback and iterate on designs based on user insights. - Design Documentation:
Produce and maintain detailed design specifications, guidelines, and documentation to support development and implementation.
- Translate research and design work into clear, compelling presentations that drive alignment, understanding, and confident decision‑making across stakeholders.
- Build collaborative relationships across Sainsbury’s through strong storytelling, communication, and influencing.
- Work closely with cross‑functional teams, including product management, development and the wider design community to ensure design consistency across Sainsbury’s ecosystem and alignment with business goals.
- Run workshops with cross‑functional teams to inspire user‑centred design thinking and bring stakeholders on the same journey.
- Work with the Guidelines team to continuously evolve our design system and guidelines and champion their adoption and implementation.
- Champion inclusive design…
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