Principal Designer, AI Centre

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

In this design‑led senior experience designer role, you’ll help shape the AI Centre visitor experience, creating the visual systems, digital interactions and reusable assets that bring the Centre to life. Working across spatial, digital and visual elements, you’ll design visitor‑facing experiences that can be used across a wide range of AI Centre visits, including interactive digital activations, touchscreen experiences, visual storytelling assets, environmental moments, navigation concepts and the look and feel of the Centre’s digital interfaces.

You’ll partner across experience strategy, engagement strategy, engineering and programme leadership to turn ideas into polished, reusable experiences.

The UKI AI Centre is a purpose‑built environment designed to help customers experience, understand and apply AI in a meaningful way. It brings together immersive storytelling, interactive activations, digital experiences and high‑impact moments that make the potential of trusted enterprise AI tangible. We are a specialist team within pre‑sales, focused on inspiring, exciting and educating customers through experiences that go beyond a traditional meeting, presentation or demo.

We create reusable experiences, assets and activations that support customer conversations m digital interfaces and interactive journeys to visual storytelling and physical experience moments, our role is to make the AI Centre feel joined‑up, engaging and distinctive.

We are looking for a senior experience designer with a passion for creating memorable, intuitive and well‑crafted visitor experiences. In this role, you’ll help shape how visitors see, feel, navigate and interact with the AI Centre. While this is not primarily a developer/coder role, you will need to be comfortable working closely with engineers and technical specialists to turn design concepts into working digital and interactive experiences.

This is a fast‑paced, creative role where design thinking meets practical execution.

• Experience Designer:
  You think end‑to‑end, considering how visitors move through a space, interact with content and connect with the story being told.
• Visual Storyteller:
  You use design, layout, hierarchy, motion, imagery and tone to make complex ideas feel clear and engaging.
• UI/UX Thinker:
  You understand how to design digital interfaces, interaction patterns and user journeys that feel simple, polished and purposeful.
• Creative Problem Solver:
  You can turn ambiguity into structure, bringing fresh ideas and practical solutions to design challenges.
• Connector & Collaborator:
  You work well across disciplines, partnering with strategists, engineers, programme leads and subject matter experts to create joined‑up experiences.
• Quality Champion:
  You have a high bar for detail and consistency, making sure every visitor‑facing asset feels considered and well executed.

• Have a strong sense of curiosity and a passion for how AI, design and storytelling can come together to create meaningful experiences.
• Be comfortable moving between big‑picture experience design and detailed UI/UX decisions.
• Enjoy creating visual systems, digital interactions and design patterns that feel polished, intuitive and consistent.
• Be confident taking ownership of ambiguous briefs, shaping them into clear design direction, practical next steps and high‑quality outcomes.
• Be self‑motivated, organised and comfortable managing your own work without close supervision, bringing clarity and momentum to multiple design priorities across the Centre.
• Use your experience and judgement to make sensible day‑to‑day design decisions, knowing when to move forward independently and when to bring others in.
• Be able to…