Dir, Product Design

Who Are We?

We’re more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting‑edge technology through our family of brands:
Norton, Avast, Life Lock, Avira, AVG, Reputation Defender, and CCleaner. Together, we protect over 400 million people worldwide.

Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you’re thriving, you’re unstoppable. So, bring your bold ideas and drive, and join us in shaping the digital world.

Ready to make an impact? Join #Team Gen.

How We Work

Our hybrid work model (3 days in the office) gives us the face‑to‑face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.

Mission and Goal

We are looking for a Product Design Director to drive the design direction across Gen's products, with a key focus on our Freemium experiences.

This role addresses an important design leadership gap, ensuring a cohesive, strategic, and customer‑focused approach to product design. The Product Design Director will provide the oversight necessary to align cross‑functional teams, define a clear experience strategy, and elevate the quality and consistency of our products.

This role is vital not only to improving user satisfaction and trust, but also to accelerating execution, strengthening our brand, and supporting long‑term business growth.

Short-term goals

• Drive design strategies and experiences that optimize customer engagement, loyalty, and product quality.

Long-term goals

• Lead a design team that contributes to sustainable business growth through continuous design innovation, customer‑focused strategies, and strong collaboration.

Objectives

• Lead a team of designers to deliver excellent customer experiences.

• Deliver customer‑centric and data‑informed experiences that are meaningful, cohesive, accessible, and usable.

• Oversee all aspects of design, including interaction design, information architecture, and visual design, to develop and execute business strategy and vision.

• Present work to product teams and senior leaders, clearly articulating goals, rationale, and concepts.

• Partner closely with Product and Engineering leaders to ensure we are building products that customers need and value.

• Apply emerging technologies, including AI, to accelerate design workflows, improve personalization, and enhance decision-making.

Competencies

• 10+ years of design leadership experience within technology‑driven, product‑focused companies, creating engaging customer‑facing software experiences.

• Proven success leading design teams of 5+ designers while delivering multiple large‑scale initiatives spanning end‑to‑end customer journeys across platforms.

• Expertise in defining and executing a strong design vision across both early‑stage (0–1) products and mature B2C products.

• Strategic product thinker with a track record of shaping product goals, identifying opportunities, and making decisions grounded in customer impact and business outcomes.

• Exceptional communicator and collaborator with experience aligning cross‑functional teams and stakeholders around shared goals.

• Strong portfolio demonstrating end‑to‑end design work, design thinking, and the ability to solve complex customer problems.

• Curious, humble, and continuously exploring market trends, emerging technologies, and new user experiences.

• Comfortable working within geographically distributed teams and collaborating across multiple locations.

• Experience using AI tools with measurable outcomes that improved speed, efficiency, or quality at scale.

• Bonus:
  Previous experience within cybersecurity, digital safety, or consumer security products.

Your CV will be reviewed by the recruiter and hiring manager to understand the scope of your work, the impact you’ve delivered, and how your experience aligns with the role.

If shortlisted, the recruiter will contact you with a view to setting up a conversation to learn more about your…