Product Director- F1

London, England, United Kingdom;
Milton Keynes, England, United Kingdom

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Product Director for Formula 1 is a senior leader responsible for setting the long-term product vision, strategy, and roadmap for Fanatics Collectibles’ global F1 portfolio across trading cards, stickers, memorabilia, and future product categories. This role leads a high-performing product organization—driving innovation, operational excellence, and cross-functional alignment to deliver world-class collectible experiences for F1 fans worldwide.

The ideal candidate is a strong people leader, a strategic thinker, and an expert storyteller with executive presence and the ability to influence at all levels. They bring deep knowledge of consumer products, licensing, and the global F1 ecosystem, coupled with a passion for motor sport culture. They excel at delivering products on time, unlocking new partnerships, and leveraging the breadth of F1’s brand assets to drive growth and fan engagement.

This is a full time role, in the designated office 5 days per week.

• Define and own the multi-year product vision, roadmap, and release strategy for the entire F1 collectibles portfolio.
• Lead, mentor, and develop a team of product managers—raising the bar on product thinking, execution, creativity, and cross-functional partnership.
• Establish a culture of innovation and experimentation, pushing boundaries in materials, technology, formats, and fan experiences.
• Drive organizational alignment around product priorities through clear communication, compelling storytelling, and data-driven decision making.

• Identify emerging product, technology, and fan engagement trends to shape the next generation of F1 collectibles.
• Explore new categories and platforms (digital, experiential, premium, global exclusives) that elevate the F1 fan journey.
• Champion the integration of F1 storytelling—drivers, teams, races, history—into product narratives and experiences.
• Leverage Fanatics’ broader ecosystem to build cross-category product innovation (apparel, hardgoods, events, etc.).

• Serve as the senior product-facing representative to F1 and its ecosystem (teams, drivers, promoters, agencies).
• Build trust and credibility with executive-level partners; negotiate product rights, approvals, timelines, and innovation opportunities.
• Unlock new partnerships by leveraging existing F1 products and expanding integration across teams, drivers, technology partners, and global markets.
• Ensure all licensing agreements are strategically aligned with product vision, profitability goals, and future category expansion.

• Oversee all phases of product development, ensuring products are delivered on time, within budget, and to the highest quality standards.
• Partner with manufacturing, design, operations, and supply chain to ensure feasibility, accuracy, and consistency…