Product Design Lead - Expedia Brand; BEX

Overview

Expedia Group helps travelers explore the world with a global reach across consumer brands, B2B network, and travel advertising. This role focuses on translating Expedia Group’s brand strategy into coherent, high-quality product experiences across surfaces and platforms, delivering value through design methods and programs that span the organization. The position sets the bar for design craft, systems thinking, and a culture where bold ideas and rigorous execution coexist.

As travel becomes more dynamic and real-time, how and when we communicate with travelers is a core part of the product experience. Notifications, messages, and transactional communications shape trust, clarity, and confidence throughout the journey.

• Define and drive end-to-end brand experience design for BEX, translating brand strategy into coherent, high-quality product experiences across platforms and surfaces.
• Create and evolve systems for visual language, interaction patterns, and design standards to ensure consistency, scalability, and flexibility of the Expedia Group brand within BEX experiences.
• Develop, drive, and teach best practices for problem framing and synthesis of customer and business insights, turning complex spaces into clear opportunity areas.
• Build and drive customer experience vision and strategy with associated success metrics at the organization level.
• Lead complex design initiatives from discovery through delivery, including framing problems, synthesizing insights, exploring concepts, iterating on high-fidelity solutions, and guiding implementation quality.
• Define, drive, and teach exemplary visual and interaction design practice, championing simple, elegant experiences and maintaining a high-quality bar across the design organization.
• Foster an organizational culture that encourages innovation, collaboration, and constructive design critique.
• Partner with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals, influencing strategy and roadmap decisions through design.
• Collaborate with leadership stakeholders to identify standardized processes and where differentiation is appropriate.
• Provide guidance on impacts of solutions across structure, process, and technology, ensuring links between brand, experience, and underlying systems.
• Define foundational layers of design systems, architect enterprise-quality components and utilities, and develop proofs-of-concept.
• Contribute to major evolutions of design systems and capabilities at the platform level to maintain coherence across BEX and Expedia Group surfaces.
• Create persuasive communications that connect vision, strategy, and action plans for audiences across the organization.
• Develop and adapt design processes that support high-quality design work and collaboration across disciplines and teams.
• Integrate qualitative and quantitative insights from customer research, experimentation, and business analytics to drive design decisions and measure impact.
• Guide teams to stay focused on customer issues and desired outcomes.
• Mentor and elevate other designers, providing critique, direction, and frameworks to improve craft, process, and outcomes across teams.
• Apply systems-thinking and data-informed approaches, including experimentation and AI/ML concepts applied to real-world products.

• 7+ years of related professional experience in product, UX, or brand experience design with demonstrated thought and domain leadership.
• Bachelor’s degree or higher in Design, HCI, User Experience, or related field, or equivalent relevant experience. Additional qualifications are welcomed but not required.
• Extensive experience as a product/UX designer with a focus on brand design within digital products, including ownership of complex, multi-stakeholder initiatives.
• Proven track record designing and shipping end-to-end experiences in cross-functional product teams.
• Expertise in interaction design, visual design, and systems thinking, including scalable design systems, pattern libraries, and brand guidelines.
• Broad and deep skills across interaction, visual, systems, and/or strategy…