Director of Multimedia IP

Responsibilities

• The Director of Multimedia IP sits at the centre of the organisation, inspiring, developing and scaling high-value multimedia intellectual property across the portfolio.
• The role exists to galvanise thinking beyond channel-first execution, bringing world-class expertise in broadcast, digital video, audio and emerging formats to identify opportunities, shape standout commissions and build commercially valuable content franchises.
• Strategically aware, the role is part creative leader and part network operator, helping brands think bigger, make better investment decisions, and build a culture where multimedia content is planned as scalable IP rather than isolated projects.
• They will work closely with editorial, commercial, and audience teams, alongside a diverse network of internal and external talent, ensuring investment in multimedia content delivers measurable audience, brand and commercial returns.
• The role is accountable not only for creating great multimedia IP, but for increasing the organisation's capability to create, commission, evaluate and scale multimedia IP independently.
• Partner with editors, content leads and producers to develop breakthrough ideas capable of scaling into repeatable multimedia franchises.
• Support brand content teams in the delivery of portfolio-wide multimedia IP strategies that support audience growth and subscription value as a priority.
• Raise creative standards across the organisation by developing new formats, storytelling approaches, production models, and rigorous scaling gates.
• Build a culture where ambitious ideas are developed rigorously not dismissed prematurely or left to fail slowly.
• Personally lead and deliver critical strategic projects and high-profile commissions, shepherding high-value output from concept through production, launch and review.
• Bring external market insight, broadcast expertise and industry best practice into the organisation to challenge existing assumptions and raise creative ambition, supporting both L&D and coaching programmes.
• Leverage industry relationships to identify partnership and production opportunities.
• Represent the company externally with broadcasters, platforms, production partners and industry stakeholders.
• Identify emerging trends, technologies and market shifts that create competitive advantage.
• Establish clear commissioning frameworks, evaluation criteria and business cases for multimedia projects.
• Ensure investment decisions are informed by audience potential, strategic value, commercial opportunity and resource requirements.
• Create greater visibility of multimedia investment performance and portfolio ROI.
• Act as the organisation's leading authority on what constitutes investable multimedia IP and where resources should be focused.

• Outstanding idea generation and concept development skills.
• Strong editorial instincts combined with commercial awareness.
• Significant experience developing, commissioning and delivering successful multimedia content, franchises or broadcast properties that attract audiences, partners and sponsors.
• Deep understanding of the economics of content production, audience growth and IP development, including opportunities and unlocks of AI-assistance.
• Strong knowledge of broadcast, digital video, audio, social and emerging content ecosystems.
• Ability to identify what makes content ownable, defensible and commercially valuable, identifying opportunities before they become mainstream.
• Experience evaluating ROI and making investment recommendations under uncertainty.
• Strong programme and project leadership capability.
• Ability to move comfortably between strategic planning and hands-on execution.
• Data-literate and able to use insight to guide decision-making.
• Well-established network across media, broadcast, production, platform and creative industries.
• Recognised credibility within the wider content sector.
• Ability to open doors and create opportunities not otherwise available to the business.
• Highly effective stakeholder manager with experience operating in complex matrix organisations.
• Strong emotional intelligence and ability to influence without direct authority.
• Comfortable challenging established thinking while maintaining trust and credibility.