Senior Product Designer

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn't be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled - freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services.
No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.

• £18m annual revenue, including £9m ARR
• Over 1 million companies formed
• Certified B Corp and Carbon Neutral Business
• Forecast to grow 5x-10x over the next three years

We're looking for a collaborative, detail-oriented Senior Product Designer who's passionate about crafting intuitive, user-centred experiences and comfortable owning design decisions with minimal oversight. You'll play a leading role in designing innovative products that balance user needs with business goals, taking ownership of key areas of our design system and setting the standard for consistency across our product suite.

As a thoughtful problem solver, you'll work independently and cross-functionally — partnering with product managers, engineers, marketing, and compliance — to translate ambiguous or evolving requirements into elegant design solutions, and to help shape those requirements in the first place. You'll use data, user insights, and testing to inform your work, mentor and give feedback to other designers, and proactively QA builds while iterating based on feedback.

This is a hands-on senior role in a fast-paced environment where strong communication, ownership, sound judgement under ambiguity, and a deep empathy for users are essential. If you're excited about shaping impactful digital experiences, elevating design quality across a growing product suite, and refining design from concept to execution, we'd love to hear from you.

• Own and evolve the design system, setting standards for consistency across the product suite
• Lead design iteration based on feedback, analytics, and user insights, setting the bar for design quality
• Ensure consistency in branding, UI components, flows, accessibility, and usability across the team's output
• Translate ambiguous or evolving product requirements into clear, user-friendly design solutions, and help shape those requirements upstream
• Create prototypes and high-fidelity designs using Figma
• Independently QA production builds and share results with developers
• Lead design critique sessions, providing constructive feedback to other designers and helping to raise the overall design bar
• Ensure UX is embedded end-to-end, validating prototypes and ensuring usability and coherence across the product
• Partner closely with Product Managers, engineers, marketing, and compliance to ensure design feasibility, performance, and alignment with business goals
• Lead user research, usability testing, and feedback loops (qualitative and quantitative)
• Own UX metrics (drop-off, conversion, satisfaction), ensuring they're tracked, improved, and tied to product goals
• Mentor and support the development of other designers on the team

• 8+ years of UX & UI experience, with a track record of increasing ownership and scope
• Expert user of Figma, able to demonstrate developer-ready files in a portfolio view
• Strong portfolio across web, mobile, SaaS / enterprise, and platform-level design, showing depth and range at a senior level
• Proven experience building, owning, or scaling design systems
• Experience working within a startup or scaleup environment, comfortable with changing requirements and a fast…