Head of Growth & Marketing

This isn't just about managing a brand; it’s about re-engineering a commercial legacy. While the company’s heritage is established, their B2B go-to-market strategy is a blank canvas. We need a Head of Growth who understands that in a corporate environment, 'agility' means shortening complex sales cycles and 'ambition' means capturing untapped enterprise market share. You won't just be running campaigns—you’ll be building the high-performance engine that powers their next decade of B2B dominance.

We are moving away from volume-based sales to a high-precision, sector-led strategy. Your mission is to:

• Build the Engine:
  Lead and shape a marketing function that prioritises high-quality inquiries over vanity metrics.
• Optimise the Journey:
  Modernise the digital buying journey to ensure every touchpoint screams credibility and effortless execution.
• Scale Intelligently:
  Interpret the existing strategy, challenge status-quo assumptions, and implement a "test-and-learn" culture to drive rapid growth.

• Strategic Growth:
  Develop a sector-led growth strategy and refine audience segmentation to capture high-value market share.
• Brand Narrative:
  Strengthen the brand's positioning as the most trusted, premium operator in London.
• Demand Generation:
  Design multichannel campaigns using a digital-first approach to the customer buying journey.
• Sales Alignment:
  Partner closely with Sales to build a consultative process supported by high-standard tools and content.
• Data & Analytics:
  Use a "test-and-learn" mindset to evaluate lead quality and optimise every pound of marketing investment.

• Scale-up
  
  Experience:
  
  10+ years of professional experience, with a proven history of supporting significant, measurable revenue growth.
• Strategic Precision:
  Deep expertise in ICP (Ideal Customer Profile) development and targeted segmentation.
• Digital & CRM Mastery:
  Proficiency in navigating and building within CRM-led environments to drive performance.
• Owner Mindset: A passion for designing end-to-end customer journeys that build brand loyalty and long-term value.

• 360-Degree Ownership:
  Full responsibility across brand, digital performance, creative direction, and CRM.
• Elite Culture: A professional, trust-based environment that values your specific expertise and gives you the room to execute.
• Premier Assets:
  Market a collection of high-spec, design-led landmark venues that are the benchmark of the London event industry