Growth Marketing Manager

About Us

Perk (formerly Travel Perk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact.

We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we’re driven by our values, like being an owner, delivering a 7‑star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.

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The Role

We are looking for a "strategic doer", someone who can navigate complex EMEA firmographics one hour and optimize a set of Linked In campaigns the next. You will own and scale our primary demand generation channel (Linked In) while aggressively piloting new frontiers in Video, Audio, and Programmatic.

You will lead the strategy and execution of demand generation channels in‑market, reporting to the Head of Paid Media and collaborating with a Paid Media Specialist to bring campaigns to life. This role presents an opportunity to make a big impact on ambitious pipeline targets through best‑in‑class execution, intelligent experimentation, tight operational alignment, and tapping into local expertise through our Field Marketing team.

You will join the team hot on the heels of our rebrand to Perk, which brings with it a powerful and exciting platform for engaging prospective customers.

Key Responsibilities

• Full‑Funnel EMEA Strategy: Lead the strategy and execution for paid digital marketing across the EMEA region,

• Linked In Mastery: Own the end‑to‑end strategy for our primary channel. You’ll be responsible for scaling Linked In Ads while maintaining high lead quality and efficient pipeline impact

• Test‑and‑Learn: You will pilot and scale emerging channels including Reddit, Programmatic Display, and Audio to find the next big growth lever - while also driving experimentation on existing channels

• Localization & Regional Partnerships: Adapt global media strategies for regional nuances. You will build direct relationships with EMEA publishers, DSPs, and data providers to ensure the Perk brand stands out in a crowded market

• Sales & Field Alignment: Partner closely with the EMEA Field Marketing Director to ensure digital coverage aligns with local field events and sales pipeline goals

• Performance Measurement: Analyze the impact of your campaigns using the metrics that matter, incrementality frameworks, attribution modeling, and lead to opportunity conversion data.

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What You’ll Bring:
Experience & Skillset

• Extensive experience in Paid Digital: With at least 2+ years specifically in B2B SaaS. Strong grasp of digital media buying, planning, and optimization

• Platform Proficiency: Hands on experience managing global, high spend Linked In Ads accounts

• Familiarity with the modern B2B stack: Salesforce, Marketo, 6
  
  Sense, Looker among others

• Clear competence in B2B measurement: attribution, lead quality, and incrementality frameworks in B2B buying cycles

• An Analytical Mindset: You don't just report on clicks; you understand lead quality, how to measure the "halo effect" of upper funnel spend, when to call time on an experiment, and how to translate data into clear actions and learnings.

• Strategic yet hands‑on: comfortable shifting between high‑level planning and day‑to‑day delivery

• Excellen…