Programmatic Account Manager

Company Description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning
  : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence
  : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading
  : a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships
  : a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People
  : a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Our vision is to have a Programmatic product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business. We strive for:

• A department where employees feel recognised, fulfilled and energised to do great work
• Award winning work, thought leadership and features in every pitch
• The best product/technology and data on the market combined with the best client service
• Everyone pulling in the same direction. All brands talking to the same proposition
• Maximise every single commercial opportunity

The One Programmatic team sits within the Performics unit of Publicis Media but is supported by the Publicis Media Exchange (PMX). PMX are our trading arm of Publicis Media.

One Programmatic works across a variety of programmatic executions, including running self-serve campaigns on Demand Side Platforms (DSPs) and operational set ups & reporting when working with our internal partners APEX and Epsilon. One Programmatic trading covers Display, Online Video, You Tube, Connected TV (CTV) and Broadcast Video on Demand (BVOD).

The Programmatic Manager is responsible for all aspects of programmatic campaign implementation and will line manage a small team of Programmatic Executives and Senior Executives. The Programmatic Manager will report into the Programmatic Account Director.
You Will Be Responsible For

• Media planning excellence – Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media. Always ensuring that all calculations are correct. Seeking opportunities to showcase innovative approaches and proven campaign strategies to all relevant stakeholders.
• Test and learn – Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement. Bringing innovation to your programmatic media plans & embracing a test & learn culture across the emerging solutions in market (cookieless, retail media data, SVOD platforms).
• Operational excellence – Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking. Proactively organising workflow and implementing a process driven approach for the full end to end implementation of multiple campaign types. Working with internal teams to manage finance queries and PO tracking and ensuring that the…