Demand Generation Lead | B2B SaaS | AI x Financial Services

Demand Generation Lead | B2B SaaS | AI x Financial Services | London or New York

Job Type: Permanent

Salary:
Negotiable

Location:

London, South East, United States

Are you a hands‑on demand generation marketer who thrives on building things from scratch? We're looking for a Demand Generation Lead to join a fast‑growing, VC‑backed B2B SaaS company at the intersection of agentic AI and institutional finance — a category‑defining space with serious momentum. This is a rare opportunity to own the entire demand engine as a senior individual contributor, with full autonomy over strategy and execution.

You'll build our B2B demand generation function from the ground up — owning paid search, paid social (Linked In Ads), marketing automation, event marketing, and pipeline reporting. No hand‑holding, no committee. Just you, a clear mandate, and the tools to make it happen.

• Design and execute multi‑channel demand generation campaigns targeting a niche audience of senior financial executives (CIOs, CFOs, Heads of Credit, Portfolio Managers)
• Build and optimise Linked In Ads and paid search campaigns — from targeting and creative to budget allocation and ongoing A/B testing
• Develop Hub Spot marketing automation infrastructure, including lead scoring models, nurture sequences, and sales handoff workflows
• Drive event marketing strategy, building programmatic approaches to activate attendee lists and convert interest into qualified pipeline
• Own campaign performance reporting — qualified pipeline, conversion rates, CPL, and channel ROI — and use data to make the case for what to scale

• 3–5 years of B2B demand generation experience, ideally in SaaS or technology businesses
• Proven track record running paid search (Google Ads) and paid social (Linked In Campaign Manager) campaigns with measurable pipeline results
• Hands‑on experience with Hub Spot — building workflows, lead scoring, and reporting dashboards
• Comfort working in a niche, high‑value market where audience precision matters more than volume
• Bias for action — run lean experiments, learn fast, and scale what works
• Experience in or strong exposure to financial services or fintech is a plus
• Familiarity with AI, automation, or enterprise SaaS products is advantageous

• Competitive base salary + performance bonus up to 35%
• Equity stake
• Hybrid working — London or New York (3 days in‑office)
• A genuine seat at the table: shape how this company grows

This role suits someone who has been a "doer" inside a lean marketing team — not a manager of managers, but a practitioner who can think strategically and execute with precision. If you've built demand generation from scratch before (or were early enough in a team to feel like you did), this will feel like home.