Product Marketing & Community Manager

Why this role exists

Every city, county, and school district in America buys things. Roads, software, cleaning services, IT infrastructure. The total is somewhere north of two trillion dollars a year. And almost all of it moves through procurement processes designed for a different era: slow; paper‑heavy; opaque and exhausting for everyone involved.

Civic Marketplace was built to fix that. We’re a modern, data‑driven platform where government agencies discover, evaluate, and engage suppliers. Where businesses, especially smaller and growing ones, can actually find and win public sector work without needing a dedicated contracts team to navigate the maze.

We’re already being used by cities and agencies to run projects, source vendors, and unlock cooperative purchasing opportunities faster. And we’re now combining that marketplace infrastructure with AI in ways that could genuinely transform how procurement works. Not just incrementally but structurally.

The window to define what intelligent public procurement looks like is open right now. We need someone to help us tell that story and build the community around it. That’s this role.

This is a dual‑function position, and that’s intentional. At Civic, product marketing and community management aren’t separate disciplines – they feed each other. The story you tell publicly shapes how suppliers and agencies understand what’s possible. The community you build gives you the raw material to make that story real through real voices, real outcomes and real proof.

You’ll own both sides. And you’ll do it with AI as a genuine collaborator, i.e. as a craft tool and not simply a shortcut. We use Claude daily, across everything from content pipelines to community response systems, and we want someone who brings genuine fluency and curiosity to that, not just checkbox familiarity.

This is a role for someone who cares about words. Who notices when a sentence is doing work and when it isn’t. Who can write for a procurement officer in Tucson and a supplier founder in Toledo and know instinctively what each of them needs to hear.

One important point on location:
We're genuinely flexible, but timezone really does matter for a role like this. You'll need to be based somewhere between US Central and Central European Time, so the Americas east of the Rockies, the UK, or Europe.

• Own positioning, messaging, and competitive narrative for Civic Marketplace, written for local government buyers, not tech audiences
• Produce launch materials for new features: one‑pagers, case studies, email sequences, landing pages. AI drafting tools keep the velocity up; your judgment keeps the quality there.
• Partner with sales and partnerships to develop battle cards, pitch decks, and agency‑specific collateral for partner channels
• Build and maintain Claude‑powered content pipelines: automated first‑draft generation, content repurposing, and approval workflows for supplier and agency comms
• Track funnel performance in Hub Spot, from awareness to activation, and use behavioural trigger logic to sharpen conversion at each stage

• Own the supplier and agency community, from onboarding communications and engagement cadences to milestone recognition and feedback loops
• Design and maintain bilingual (English/Spanish) outreach templates for supplier onboarding, AI‑refined for tone and local context
• Implement AI‑assisted community response systems: using Claude to draft replies to common supplier queries, flagging edge cases for human review
• Run regular community touchpoints (webinars, newsletters, async updates), translating product changes into language that actually resonates with procurement officers
• Coordinate with partnership leads to activate COG and institutional partner networks as community amplification channels

• Claude:
  Your primary thinking and drafting partner, as well as for prompt engineering, workflow automation and content QA
• Hub Spot:
  Email sequences, behavioural triggers, pipeline reporting, contact segmentation
• Make / Zapier:
  Multi‑step automation: content routing, enrichment,…