Performance Marketing Manager - BPL

Join us as a Join us as a Performance Marketing Manager where you will play a key role in building and scaling Barclay’s acquisition capability. Working closely with the VP of Performance Marketing, you will help translate marketing investment into measurable commercial outcomes through performance insight, agency management, reporting, experimentation, and conversion optimisation. This role will combine analysis, commercial awareness, and operational excellence.

Whilst the VP will provide strategic direction, you will act as a critical operational partner, staying close to campaign performance, data, agency delivery, and day-to-day execution to ensure activity drives business results. You will work closely with our media agency, supporting brief development, reviewing performance, identifying risks and opportunities, ensuring marketing activity remains aligned to commercial targets. While media planning and buying sit with the agency, you will play an important role in guiding conversations, evaluating performance, and maintaining a clear focus on customer acquisition efficiency.

To be successful, you should have:

• Experience in digital marketing, performance marketing, growth marketing, acquisition marketing, paid media, or a related field, typically gained over 3-5 years
• Demonstrable experience supporting and optimising digital marketing campaigns, including areas such as paid search, PPC, paid social, lead generation, demand generation, customer acquisition, or performance marketing.
• Experience working collaboratively with external agencies or delivery partners to execute and improve digital marketing activity.
• Considerable understanding of digital marketing performance metrics and optimisation techniques, including conversion rates, marketing funnels, attribution, forecasting, testing and experimentation, performance reporting, analytics, and return on investment (ROI).
• Ability to interpret performance data, generate actionable insights, and make recommendations to improve commercial outcomes.

Some other highly valued skills may include:

• Experience in performance, growth, or digital marketing.
• Commercial acumen with the ability to translate data into actionable insights and compelling performance narratives.
• The ability to take responsibility for and support initiatives, whilst delivering results in ambiguous or evolving situations.
• A proactive and solution-focused approach to continuous improvement.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London, however applications from Northampton will also be considered.

Barclays’ payments acceptance business provides critical infrastructure to the UK economy, processing billions of pounds of payments annually for both small businesses and domestic and international corporate clients.

In April 2025, we announced a long-term partnership with Brookfield Asset Management to grow and transform the payments acceptance business by broadening the range of services offered, enhancing the experience for both existing and prospective clients. Leveraging extensive client relationships and deep experience of UK payments, we will create an environment of continuous innovation - activated by Brookfield’s global private equity expertise in payments, technology, operational transformation and corporate carve-outs - to ensure the business is strategically positioned for long-term growth.

Barclays will invest approximately £400m in the new business, the majority of which will be incurred during the first three years. Performance-linked incentives will drive greater alignment between the partners, underpinning the long-term commitment to the transformation. Barclays and Brookfield will work to create a standalone entity over time, continuing to use the Barclaycard Payments (BPL) brand and acting as the sole payments acceptance services provider to Barclays’ clients for a minimum of ten years.

For more information on our partnership with Brookfield, please visit