Senior Digital Campaigns Manager

The University of London The University of London is both the UK’s largest provider of international distance and online learning and the convenor of a federation of 17 renowned higher education institutions.

The federation brings together more than 250,000 learners and 50,000 staff in a collaborative community that is delivering high-quality research and education across all disciplines.

Since 1858, we have expanded access to world-class higher education. Today, around 40,000 students in more than 190 countries are part of our global learning community.

The University of London is also home to the School of Advanced Study, the national centre for the humanities, whose mission is to advocate for the discipline.

By working together, we expand access to outstanding higher education and resources, and extend their benefits to learners and researchers across the UK and around the world

The Role Working with the Associate Director of Marketing, the Senior Digital Campaigns Manager will develop and deliver the data-driven paid media digital strategy for acquisition and brand awareness across key business areas. The post holder will act as a key contact with university business areas to develop data-driven, integrated marketing campaigns, maximising first party data for each business unit and managing the roadmap of activity and budget for our digital marketing platforms and channels.

The post holder will advise on the most effective use of the UoL website for student recruitment to improve the effectiveness of paid campaigns, and will work with key stakeholders to support the university’s brand narrative as the leading international provider of distance learning. Working closely with agency partners and platforms, the Senior Digital Campaigns Manager will be responsible for developing and refining the campaign strategy and embedding best practice across activity with a focus on ROI.

This role provides regular reporting, analysis and insights into campaign performance for colleagues and senior leaders to use to support strategy and delivery. This role manages a team of one Digital Campaigns Manager. For a full role profile, please refer to the job description below.

Further Information To be considered for this opportunity, please submit your application and CV (by clicking ‘apply for job’ at the bottom of this page) before the closing date at midnight on 16 August 2026. The University reserves the right to close the vacancy earlier than the published end date should it receive sufficient applications to warrant earlier shortlisting.

The University currently operates a Hybrid Working framework involving a mix of working remotely and in the office. Typically, the majority of employees will be able to agree to work remotely for up to 60% of their working week, role dependent, however will be required to attend on specific days for training or team meetings. The University of London is committed to promoting a diverse and inclusive working environment where we can all be ourselves and succeed.

We particularly encourage applications from members of Black, Asian, and Minority Ethnic communities as this group is currently under-represented at all levels within the University. All appointments will be made on merit, based on the criteria identified in the job description. Pursuing excellence in education and equal opportunities.

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