CRM Manager – Casino

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Betting Jobs is currently seeking a CRM Manager for a market leading iGaming company in their London office.

Responsibilities:

• Lead, manage and execute hyper-segmented Live Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
• Strong interest and understanding of the Live Casino sector across product (suppliers/features/mechanics), Customer Profiles (Preferences, behaviours of existing and target audiences) and Engagement.
• Co-ordinate and deliver the Live casino commercial roadmap.
• Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions across CRM, Brand and Acquisition campaigns.
• Ensure that campaign analysis is carried out to determine the ROI and continually tweak and improve Live Casino Retention lifecycle offers and player communications to maximise profitability.
• Work closely with the Casino product Team, Casino providers, VIP, Customer Support & brand to optimise campaign customer journeys, delivery outstanding experience to reduce contact-drivers.
• competitor product on a global basis and drive development and change to ensure we remain at the forefront of the Live Casino vertical, keeping track of competitor initiatives and progress and understand customer preferences.

Requirements:

• Minimum of 4 years’ CRM experience, ideally from a similar role in the iGaming industry.
• Experience from working in a multi-brand and/or multi-market environment.
• Good understanding of player bonuses and incentives.
• Excellent ability to interpret CRM data and derive actionable insights.
• Proficiency in CRM tools and email marketing platforms, ideally from Optimove
• Genuine interest in the Live Casino sector with a deep understanding of the Live Casino products.
• Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
• Results-driven and customer-focused mindset.
• Excellent written and verbal skills in English.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Gambling Facilities and Casinos

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