Paid Social Manager

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Head of Social & Paid Social

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. Betway’s social media channels are a vital part of our mission to become the #1 sports betting brand in the world.

Paid social is one of Betway’s most important growth channels — a critical driver of customer acquisition, brand visibility, and competitive advantage. As Paid Social Manager, you’ll be the strategic lead behind our paid performance ecosystem, ensuring our campaigns are optimised, scalable, and aligned with business objectives.

You’ll bring deep expertise in paid social platforms, a strong analytical mindset, and the ability to translate insights into actionable strategies. You’ll also collaborate closely with our global ambassadors and partnerships — including Thierry Henry, Ottawa Senators, Williams F1, Golden State Warriors, Philadelphia 76ers, Arsenal, Man City, Chelsea, Atlético Madrid and more.

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

Betway is accelerating its global growth, and we’re searching for a highly skilled, data‑driven Paid Social Manager to take our paid performance to the next level. You’ll be responsible for optimising Betway’s paid social strategy across multiple regions, ensuring our campaigns deliver measurable impact across acquisition, retention, and brand growth.

This role is perfect for someone who thrives on performance metrics, understands the nuances of sports and casino audiences, and knows how to turn platform data into powerful, revenue‑driving decisions. You’ll shape how Betway shows up in paid environments, ensuring our campaigns are efficient, compliant, and consistently ahead of the curve.

If you’re ready to own the paid social engine of a global brand, this is your opportunity to make a serious impact.

You’ll take ownership of work that gives us our competitive edge, including:

• Lead global paid social strategy across sports and casino verticals, managing full-funnel planning, execution, optimisation, and reporting.
• Oversee campaigns across Meta, Tik Tok, Snapchat, X, Reddit, and emerging platforms, ensuring KPI delivery and ROI across multiple markets.
• Develop audience strategies (segmentation, lookalikes, retargeting), creative testing frameworks, and high-performing paid assets in collaboration with design teams.
• Manage and forecast significant budgets, introduce new vendors/platforms, and stay ahead of industry trends and algorithm changes.
• Ensure compliance with brand positioning, regulatory standards, and responsible gaming requirements while aligning paid and organic strategies.
• Provide performance insights to senior stakeholders, lead real-time amplification around major events, and collaborate cross-functionally with CRM, Retention, Sponsorship, and Finance teams.
• Maintain strong relationships with platform reps and external agencies, and conduct post-campaign analysis to inform…