Head of YouTube, Entertainment Group

The Head of You Tube is a newly created, senior leadership role, accountable for defining and scaling Sky Entertainment Group's You Tube presence  role will lead the launch of new channels such as Sky Arts and Sky Comedy alongside other genre led channels, establishing You Tube as a strategic growth, audience development and talent‑discovery platform for the Group.

In this role, you will own and evolve the You Tube strategy across multiple channels, shaping long‑term audience growth, fandoms for our brands and shows, and sustainable revenue opportunities. You will act as the senior authority on You Tube ensuring content, channels and partnerships are optimised for the You Tube ecosystem (covering programming, packaging, distribution, rights, and platform policy), while safeguarding Sky's premium brands, IP and reputation.

You will provide senior, cross‑functional leadership across Editorial, Marketing, Production, Product, Analytics, and Commercial teams, setting direction, aligning priorities and driving delivery to maximise the impact of Sky Entertainment IP on You Tube.

This role plays a critical role in shaping how Sky engages with audiences beyond the pay platform, using You Tube as a lower‑risk test‑and‑learn environment to inform commissioning strategy, talent discovery and future format development, while protecting long‑term value for the Sky paid proposition.

This role supports a phased "test and learn" approach: starting with library content to build audiences and fandoms at low risk, then using insights to refine the channel portfolio and progress at pace into creator partnerships and original digital commissions with the ultimate aim to discover new formats and talents that could translate into the Sky paid proposition over time.

This role will work hand in glove with the Communications and Engagement team who oversee the overall Social Media execution including You Tube for Tentpole Content from the Sky Entertainment Group.

• Provide strategic leadership for the launch of new You Tube channels (including Sky Arts and Sky Comedy as well as other genre led channels): define channel vision, positioning, content strategy, channel setup, brand identity, governance, operational workflows (including rights management processes) and launch plans.
• Act as the senior decision‑maker for channel portfolio prioritisation, balancing audience growth, brand value, commercial opportunity and risk.
• Lead and oversee bespoke 3rd party agencies who will publish content on behalf of Sky. This includes defining a clear scope of work, setting suitable KPIs and creative standards, establishing operational workflows and implementing an effective and efficient performance reporting cadence.
• Build, lead and develop a high‑performing You Tube and digital publishing capability over time, setting clear expectations, operating standards and opportunities for capability growth as the function scales.
• Own the senior strategic relationship between Sky Entertainment Group and You Tube, establishing a strong collaborative partnership that supports strategic delivery
• Lead channel management activities and embed best practices and workflows for optimisation. This will cover programming and metadata strategy, thumbnail & title creation, playlists set‑up, complimentary shoulder content delivery (i.e. shorts, clips, compilations, watch‑alongs etc) alongside the optimisation of channel homepages, and incorporation of relevant community features to support content.

• Establish practical, compliant channel operating models (defining role responsibilities, workflows, publishing cadence and approval structures) and develop scalable playbooks for agile future channel launches.
• Partner with wider Sky teams including Rights, Legal and Commissioning teams to ensure compliant use of content, music, talent, third‑party clips, and clearances; manage takedowns and claims processes as they arise.
• Drive distribution and content discoverability, including maximising for search, suggested, browse, Shorts, and cross‑platform traffic strategies.
• Set robust measurement frameworks and implement…