YouTube Channel Manager; Sports​/Entertainment

Job Description

We’re looking for a strategic You Tube expert to join Jungle Creations as a You Tube Channel Manager (Sports / Entertainment).

Working at the intersection of content, audience growth, data and culture, this role is responsible for defining channel strategy, shaping content direction and driving sustainable audience growth across a portfolio of sports, entertainment and talent‑led properties.

Partnering with creatives, editors, strategists and insight specialists, the You Tube Channel Manager will turn audience behaviour and platform insights into high-performing content strategies that maximise reach, watch time, engagement and revenue.

From archive‑led programming and original content franchises to Shorts ecosystems and live moments, this role requires someone who understands how to transform content into a thriving media property.

The ideal candidate will have a proven track record growing and monetising You Tube channels within sports, entertainment, broadcast, creator or publisher environments, alongside a deep understanding of audience behaviour, content packaging and You Tube’s evolving ecosystem.

• You Tube Channels demonstrate consistent growth across monetisation, subscribers, watch time, retention and engagement.
• Content strategies are driven by audience insight and performance data rather than intuition alone.
• Archive, original and always‑on content work together to create sustainable audience growth.
• Teams have clear channel direction, stronger editorial focus and a more effective publishing rhythm.
• Clients feel the difference in the quality of strategic thinking, channel leadership and performance delivery.
• New content franchises and formats emerge that create repeat viewing habits and audience loyalty.
• Channels become stronger commercial assets through increased scale, audience value and monetisation opportunities.
• The organisation develops a reputation for building category‑leading You Tube destinations within sports and entertainment.

• 5+ years’ experience managing and growing You Tube channels within sports, entertainment, creator, publisher or media environments.
• Proven track record delivering audience growth, engagement and channel performance improvements.
• Deep understanding of You Tube’s algorithm, audience development principles and platform best practices.
• Extensive experience developing You Tube‑first content strategies in sports and entertainment spaces.
• Strong understanding of content packaging, including thumbnails, titles and audience retention techniques.
• Experience using You Tube Studio and other performance measurement tools to drive decision‑making.
• Strong project management skills with the ability to manage multiple channels and stakeholders simultaneously.
• Excellent communication and presentation skills.
• Highly organised, proactive and comfortable operating in fast‑paced environments.

• Shape You Tube‑first content strategies that maximise monetisation, discoverability, engagement and audience retention.
• Lead channel programming, scheduling and publishing operations.
• Provide guidance on content packaging, including thumbnails, titles, metadata and audience retention strategies.
• Establish testing frameworks across formats, publishing strategies and creative approaches.
• Use performance data and audience insights to continuously optimise channel performance.
• Identify opportunities to maximise value from archive content, live moments and cultural conversations.

• Collaborate with creatives, editors, producers, strategists and social teams to deliver best‑in‑class content.
• Create clarity around channel priorities, publishing plans and performance objectives.
• Provide guidance and feedback throughout the content development process.
• Act as a senior point of expertise on You Tube growth, audience behaviour and platform best practice.
• Foster a culture of experimentation, learning and continuous improvement.

• Lead client workshops, reporting sessions and strategic conversations.
• Act as the primary You Tube expert,…