CRM Executive - Spanish speaking

Location: Greater London

## CRM Executive
- Spanish speaking

Apply locations:
London
- St Pancras Campus posted on:
Posted 2 Days Agojob requisition :
JR12813

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
** Department:
** CRM
* * Reporting to:
** CRM Manager
** Who we are
** We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.
** Who we’re looking for
** We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
** Why we need you
** We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.Your drive and ideas will help us excel at CRM, move faster, improve smarter, and stay ahead of the game.
** What you’ll do
** You’ll take ownership of work that gives us our competitive edge, including:
* Execution & ownership of sports CRM campaigns for respective market/s
* Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
* Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
* Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels
* Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways
* Managing a range of communication tools – email, SMS, push notification, in-app messaging
* Managing content creation with the help of the creative department
* Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
* Regular competitor analysis to better understand our positioning in the market

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
** What you’ll bring
** You’re someone who brings:
* Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
* A collaborative mindset, working smoothly with cross‐functional teams to hit shared goals
* Strong organisational skills and the ability to manage multiple projects without dropping the ball
* Exceptional attention to detail and a commitment to high‐quality work
* Adaptability – you stay sharp, productive and positive in fast‐moving environments
* Passion for CRM and data insights
* Project management and delivery focused
* Fluency in both Spanish and English
** Desirable skills you’ve got up your sleeve
** It would be great if you also have some the following skills:
* In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
* Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
* Familiarity with gambling regulations and compliance requirements in…