CRM Executive

Job Description

We are News Broadcasting:
Driving digital innovation, our people create award‑winning audio, TV and video content for millions of people across the UK, Ireland and beyond. Life sounds good with Virgin Radio – home to The Chris Evans Breakfast Show. talkSPORT, the world’s biggest sports radio station, delivers the very best live sport and analysis and is an official broadcaster of the Premier League.

Launched in June 2020 Times Radio brings together the peerless journalistic expertise of The Times and The Sunday Times with world‑class broadcast talent including John Pienaar and Aasmah Mir. Plus Talk The Home Of Common Sense, hosting Jeremy Kyle and Julia Hartley‑Brewer.

We are the News Broadcasting Marketing team, dedicated to building campaigns, creativity, media planning and growing our broadcasting brands – including talkSPORT, Virgin Radio and Talk.

As CRM Executive, reporting to the CRM Lead, you will work across our popular and dedicated radio brands – talkSPORT and Virgin Radio, plus Talk. Supporting the wider team, you will be responsible for building engagement plans that drive acquisition for our online competitions business, driving core revenue targets. You will have access to cutting‑edge data and marketing technology to engage with customers on a personalised cycle and build audiences.

You will also be responsible for driving players for talkSPORT’s new free‑to‑play game, launching in 2026, building engagement from our listeners and pointing towards our betting brand, talkSPORT BET. Lastly, you will also support the CRM Lead on wider campaigns that drive engagement for our other radio brands, Virgin Radio and Talk.

• Support on comms to drive acquisition and retention of our new online competitions website, driving core revenue targets.
• Support with comms on our brands event calendar with key tentpole moments in sport, news and entertainment.
• Build and drive players to our new talkSPORT free‑to‑play game.
• Support campaigns and initiatives to recruit into News Broadcasting's in‑house audience panel, The Dugout.
• Work collaboratively with Data and Insight on customer‑centric data projects.
• Supporting wider Betting and Gaming initiatives to drive talkSPORT audiences into our betting brand, talkSPORT BET.
• Support wider campaigns to build engagement from our talkSPORT, Virgin Radio and Talk listeners.
• Build and manage CRM campaigns utilising Adobe, CDP’s and other CRM tools.

• Technical proficiency:
  At least 1 year of hands‑on experience with an ESP or Marketing Automation platform (e.g., Adobe Campaign, Braze, Iterable, Salesforce Marketing Cloud).
• Data logic: A strong understanding of relational databases, audience segment building and logic required for journey orchestration.
• Attention to detail:
  High standards for QA and testing.
• Stakeholder communication:
  Ability to translate technical CRM concepts into clear updates for non‑technical stakeholders.
• Agility:
  You can pivot at pace and remain focused in a fast‑paced environment with multiple technical deliverables.

• Private medical insurance including coverage for pre‑existing conditions.
• Discounted gym memberships, free Class Pass at Home, weekly in‑person/virtual exercise classes.
• Bikes for Work and Electric Car scheme.
• Up to 60% discount on Harper Collins books.
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times; weekly virtual panel chats with top journalists and celebrities.
• Access to wellbeing benefits such as EAP, physio/massage and counselling.
• A generous pension scheme with employer contributions of up to 5%.
• Wide range of training available, plus full Linked In Learning access.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on