CRM Executive

Role Overview

As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.

• Being key contributor to the Sports & Casino communications and promotions strategy for the UK market, with a stronger focus on the casino side.
• Analysing and summarising customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets, etc.).
• Managing projects with involvement in all Retention and Marketing processes starting from planning up until execution and reporting.
• Managing content creation with the help of the creative team.
• Ensuring the Betway website is up to date across all platforms (mobile & desktop).
• Troubleshooting issues with automated communications and workflows.
• Liaising with external Casino providers regarding new game releases and promotional opportunities.
• Managing a range of communication tools – email, SMS, push notification, in-app messaging, landing pages, etc.
• Scheduling the promotional and communications calendars with stakeholders in the same regional team.
• Profiling players to create specific segments and offers.
• Managing the execution and delivery of new workflows.
• Liaising with Compliance and CRMX to understand any new required workflows needed and manage the execution of these.
• Reviewing and reporting on communications, website content and games’ performance.
• Working with Analytics Department and Reporting Specialist on creating automated reports.

• Clear, confident communication (written and verbal), and the ability to break down complex ideas.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
• Strong organisational skills and the ability to manage multiple projects without dropping the ball.
• Exceptional attention to detail and a commitment to high‑quality work.
• Adaptability – you stay sharp, productive and positive in fast‑moving environments.
• Experience with in i‑gaming, specifically the Casino side.
• Tech‑savvy and comfortable learning and working with advanced systems.
• Ability to manage multiple assignments while liaising with a variety of stakeholders.
• Analytical skills.

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer retention strategies.
• Experience in utilising Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder, etc.).
• Experience in working in a similar role.
• Good knowledge of Excel.
• Experience in working in an online business.
• Strong problem‑solving skills in understanding and diagnosing solutions.

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts