Paid Social Manager

Location: Greater London

* Lead global paid social strategy across sports and casino verticals, managing full-funnel planning, execution, optimisation, and reporting.
* Oversee campaigns across Meta, Tik Tok, Snapchat, X, Reddit, and emerging platforms, ensuring KPI delivery and ROI across multiple markets.
* Develop audience strategies (segmentation, lookalikes, retargeting), creative testing frameworks, and high-performing paid assets in collaboration with design teams.
* Manage and forecast significant budgets, introduce new vendors/platforms, and stay ahead of industry trends and algorithm changes.
* Ensure compliance with brand positioning, regulatory standards, and responsible gaming requirements while aligning paid and organic strategies.
* Provide performance insights to senior stakeholders, lead real-time amplification around major events, and collaborate cross-functionally with CRM, Retention, Sponsorship, and Finance teams.
* Maintain strong relationships with platform reps and external agencies, and conduct post-campaign analysis to inform future planning.
* Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
* A collaborative mindset, working smoothly with cross‐functional teams to hit shared goals
* Strong organisational skills and the ability to manage multiple projects without dropping the ball
* Exceptional attention to detail and a commitment to high‐quality work
* Adaptability – you stay sharp, productive and positive in fast‐moving environments
* Proven experience managing large-scale paid social campaigns for major B2C brands, ideally in sports, entertainment, gaming, or betting.
* Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., Apps Flyer), and advanced Excel.
* Ability to translate data into actionable insights and deliver measurable ROI.
* Experience briefing, developing, and optimizing high-impact creative formats, with strong understanding of sports culture and casino audiences.
* Skilled in managing significant budgets across multiple markets while ensuring compliance with regulatory standards and responsible gaming requirements.
* Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM, Retention, and Sponsorship teams.
* Ability to thrive in fast-paced environments, work autonomously, and proactively drive performance improvements with exceptional attention to detail.
* In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
* Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
* Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
* Experience in developing and executing customer retention strategies
* Strong knowledge of regulations (UKGC, ASA, AGCO) and compliance standards.
* Skilled in tracking, analytics, and pixel implementation; certified on major platforms (Meta, Tik Tok, Snapchat).
* Experience across digital performance channels and managing agencies/partners.
* Creative mindset with an eye for high-performing formats; degree in marketing or related field.
* Bilingual proficiency (English/French).
* Experience with cross‐channel digital marketing.
** Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).
** We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded  in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving.

By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.

We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do  shaping how we interact with each other, our customers and our business partners.

If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.
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