Brand Strategist, GAME

Job Description

Just imagine shaping how millions of players experience LEGO® play through gaming. Then make it real.

As our Brand Strategist, GAME, you'll help define how LEGO® play comes to life across a growing portfolio of game integrations. Sitting at the crossroads of gaming, audience insight, product development and creative strategy, you'll turn big ideas into clear brand direction that inspires players, guides development partners and supports business goals. It's a role with real influence, where you'll help shape experiences that reach children, families and gaming communities worldwide.

Please note:

Relocation support is not available for this role. This is a 12-month Fixed Term Contract.

• Led brand development initiatives within the gaming industry intersecting with bringing significant experience from a senior strategic or leadership role.

• Built compelling brand strategies that translated creative vision into successful player value propositions and commercial outcomes.

• Applied game development expertise through hands-on experience leading development teams or partnering closely with studios throughout the development lifecycle.

• Delivered brand direction across complex gaming products, balancing brand integrity with creative and product ambitions.

• Used market, audience and player insights to shape strategic decisions, identify opportunities and develop distinctive brand propositions.

• Partnered across creative, technical and commercial functions, influencing stakeholders and aligning diverse teams behind a shared vision.

• Applied a values-led approach to creating meaningful player experiences.

• Mentored teams and fostered collaborative, creative environments.

• Built partnerships across creative, technical and commercial functions.

• Delivered game integrations within established game ecosystems and player value propositions.

• Establish clear brand direction across key game integrations and standalone games.

• Create distinctive brand foundations and unique propositions for new and live-service game experiences.

• Shape the unique value proposition for players and creators

• Strengthen partnerships between studio collaborators and internal brand and product stakeholders.

• Balance LEGO brand values with the creative ambitions of development partners.

• Support audience growth and portfolio success across LEGO Games.

• Help ensure experiences stay relevant within an ever-evolving gaming landscape.

If you've worked in a role where you connected game development, brand building and commercial goals, you'll feel at home here. What matters most is your ability to turn insight into action, bring people together around a shared vision and create experiences that players genuinely love.

You will join LEGO® GAME within the LEGO Group's Product and Marketing Development organisation, helping create gaming experiences that reach millions of children and adults around the world. You'll be part of a highly skilled international team that values individual strengths, team spirit and great collaboration. Together, we combine strategic thinking with creative execution, and we believe play and having fun are an important part of doing great work.

Success means creating strong, recognisable and meaningful brand experiences across multiple game integrations while building trusted partnerships with studio teams and internal stakeholders. Over the coming months, you'll help expand LEGO gaming experiences, strengthen audience and portfolio strategy, support new titles and live-service experiences, and contribute to the future direction of the portfolio. You'll work closely with integration studio partners, game producers, strategic audience leads, product, analytics and marketing teams, as well as brand and franchise colleagues, to bring the next generation of LEGO play to life.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage…