Senior Match-Designer, Game

We’re looking for a talented and highly experienced Senior Match-3 Designer (internally Game Designer) to join our lovely and ambitious game team and help craft fun, rewarding and memorable puzzle experiences for our cozy mobile game.

You’ll own the overall match-3 gameplay experience, helping to define how the puzzle game feels to play while delivering best-in-class levels that strike the right balance of challenge, progression and delight. From core gameplay tuning and mechanic development through to polished, data-informed level iterations, you’ll take ownership of the player experience and continually raise the quality bar.

You’ll work closely with game designers, artists, developers and analysts to ensure the match-3 is satisfying, intuitive and rewarding, evolving its mechanics, pacing and feel so that the game’s creative vision and long-term engagement goals come through. You’ll use player feedback, analytics and play testing to refine gameplay, experiment with new ideas and shape the ongoing evolution of the game’s core puzzle experience.

As a senior member of the team, you’ll also help shape our level production strategy, driving quality with both internal development and external partners while contributing to the long-term direction of the game.

• Design, build and balance exceptional match-3 levels that deliver engaging gameplay across a wide range of player skill levels.

• Collaborate with developers to tune game feel and match 3 gameplay to be best-in-class

• Own the design of blockers, boosters and rewards and shape satisfying level progression

• Use analytics, player feedback and play testing to continuously refine levels and improve player experience.

• Work alongside Engineering to improve level design tools, workflows and implementation processes.

• Partner with Art to ensure levels are visually readable, aesthetically cohesive and support the game’s creative vision.

• Plan and own Match 3 content production, ensuring a consistent pipeline of high-quality content that supports development milestones and Live Ops.

  • Lead external level design contractors and outsourcing partners by providing clear briefs, regular feedback and quality reviews, ensuring all delivered content meets Treefrog’s standards.

• Mentor other designers through feedback, knowledge sharing and collaborative problem solving.

• Experience shipping successful free-to-play match-3 or puzzle games.

• Experience designing Live Ops events, seasonal content or limited-time game modes.

• Strong understanding of player progression, retention, engagement and monetisation in puzzle.

• Experience improving level editors, pipelines or content creation workflows.

• Experience leading small feature teams or mentoring designers.

• Have a deep understanding of the competition and genre trends.

• Passion for cosy games and creating emotionally engaging player experiences.

• A strong sense of ownership, with the ability to drive work forward autonomously.

• A consistent track record of delivering high-quality work that meets design requirements and project goals.

• A proactive mindset, with the ability to identify opportunities and solve problems.

• Sound judgement in balancing creative excellence with production efficiency.

• The ability to lead external partners with clarity, empathy and high standards.

• A collaborative approach to sharing knowledge, mentoring designers and raising the team’s quality bar.

• Clear communication skills and the confidence to constructively challenge decisions.

• A player-first mindset, balanced with an understanding of creative, technical and commercial goals.

• A commitment to fostering a collaborative, inclusive and positive team culture.

This role is based in our London office. The team…