Manager, Product Marketing

Who We Are2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union, HB Studios, and 2K Sports Lab.

Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K,  renowned Bio Shock️, Borderlands️, Mafia, Sid Meier’s Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ Super Card franchises, Top Spin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2K.At

2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need The PGA TOUR 2K Integrated Marketing team is looking for a Manager, Product Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise. As a Manager, Product Marketing, you will be responsible for helping deliver full-funnel marketing campaigns, in partnership with internal and external partners, to drive player satisfaction and commercial success.

From Seasonal Live-Service executions, to multi-faceted partnership campaigns, to targeted in-game promotions, you will ideate on product feature messaging and strategies, lead in-game creative development, oversee tactical execution plans, and leverage new and emerging technologies to best serve our players. This is a role that never stands still, and where no two days are the same. To be successful in this role, you will need to be a true product marketing expert that understands every facet of our game and how they serve our current and prospective players.

Within the integrated marketing team, it is your responsibility to be the product’s source of truth to help inform go-to-market strategies through a strong, collaborative mindset and data-driven insight. An existing passion for, or a willingness to learn about, the sport of golf is key: the PGA TOUR 2K franchise is the most authentic representation of the sport, and success in this role is determined by our ability to demonstrate that to our players.

What You Will DoManage comprehensive end-to-end marketing campaigns across our full live-services machine. From title-level level marketing planning, to Seasonal creative executions, to Free-to-Play activations, to real-life sporting event tie-ins. You will often manage multiple campaigns concurrently.

Authentically represent player needs by knowing our game in and out, through a deep understanding and appreciation for player insights and analytics, as well as time spent in the…