Sofar Singles Producer + Promoter

About Us

For two years, Sofar Singles nights have brought people together around live music, with events ranging from 80 to 300 guests. The format works: great music, a relaxed room, and a low-pressure IRL way to meet someone that is far more enjoyable than swiping. Now we want to make it one of London's go-to nights for single people, with consistently sold-out shows every month, in the city where Sofar began.

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces - from living rooms and rooftops, to boutiques and museums - into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors, including Union Square Ventures, Battery Ventures, and Octopus.

As London Singles Producer, you'll curate, produce and promote Sofar's singles events from end to end. You'll set the vision, shape the guest experience, book the artists and venues, and fill every room.

This role is about building your own audience, not borrowing ours. You'll bring or build your own promotional channels, such as social accounts, communities, mailing lists, partnerships and on-the-ground networks, and grow ticket sales through them. While Sofar London's marketing channels will support your efforts, you won't be relying on them.

You'll also own one of the most important parts of a great singles night: a balanced room. Attracting men consistently is the hardest part of singles events, and it's where this role will create or break the experience. We want someone who has clear, practical ideas for solving this and will test and refine them every month.

Note:

Currently, these events are predominantly targeted toward heterosexual singles, but we welcome all genders and sexual orientations. We would be interested in exploring opportunities for Queer singles nights with the right candidate, but it’s not a requirement for this role.

You live and breathe community experiences. You're always discovering unique venues, formats and ideas that create real connections, and you have networks you can tap into to make events happen. Like all Sofar Producers, you're entrepreneurial, resourceful and driven. Whether it's a creative ticket push or a day-of-event curveball, you make things happen and thrive on the challenge.

Our Producers are freelancers who earn commission-based pay. Your schedule is flexible, but much of the work takes place on evenings and weekends.

Own and grow Sofar Singles in London

• Build a vision for London's singles programming, covering monthly show volume, neighbourhoods, themes and formats, and work with the Global Communities team to put it into action.
• Take full ownership of ticket sales and profitability for every show, tracking performance to ensure healthy, sustainable growth.

Build and run your own promotional engine

• Create and grow independent channels to sell tickets, such as dedicated social media accounts, community groups, mailing lists and Whats App/Telegram communities.
• Run self-directed marketing, including content creation, influencer and creator collaborations, paid social, guerrilla and street-level activations, and word of mouth.
• Identify key audience segments across London and reach each one with the right message, channel and event format.
• Build co-promotion partnerships with community organisations, collectives, clubs, brands and local networks whose audiences align with ours.

Deliver consistent gender balance, with a…