YouTube Entertainment Channel Lead

JOB BAND: D
CONTRACT TYPE:
Attachment / Fixed-term, Full-time until 02/11/2027
DEPARTMENT: BBC iPlayer & Channels

LOCATION:

Salford
PROPOSED SALARY RANGE: £42,000 - £52,000 plus London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Please note:

this role will be mapped to the career path framework role of Senior Editorial Manager.

The BBC Youth Audiences team is seeking a You Tube Entertainment Community Lead to grow and manage the audience for a new entertainment channel targeting UK 16-34-year-olds. Reporting to the You Tube Entertainment Editor, you will drive engagement, community growth and channel operations, creating a distinctive voice and building loyal audiences across You Tube and social platforms. The role suits someone with proven experience managing entertainment communities and a strong understanding of engagement, publishing, scheduling and audience development.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Lead audience and community management, creating a distinctive and engaging channel voice.
• Manage weekly publishing schedules across You Tube, including long-form content, Shorts and supporting social posts.
• Drive community engagement through comments, polls, posts, live chats and other You Tube tools.
• Develop initiatives that increase audience loyalty, repeat viewing and deeper engagement.
• Collaborate with editorial teams to identify audience interests, conversations and emerging trends.
• Optimise content using You Tube best practices, including titles, descriptions, tags, thumbnails, testing and publishing strategies.
• Monitor community health and performance, maintain workflows and reporting, and support audience growth across You Tube, Tik Tok and Instagram.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Significant experience building and growing online communities within entertainment, youth, creator or social-first brands.
• Proven success engaging 16-34-year-old audiences across You Tube and other social platforms.
• Strong knowledge of You Tube community features, audience engagement strategies and platform analytics.
• Experience publishing and managing content across You Tube and at least one other major social platform.
• Skilled in using audience data and insights to inform content and community strategies.
• Strong organisational and editorial skills, with experience managing complex publishing schedules and maintaining audience tone and voice.
• Excellent communication and stakeholder management skills, with the ability to identify emerging trends and collaborate across editorial, production, creative and social teams.

DESIRED BUT NOT

REQUIRED:

• Experience launching or growing a You Tube channel.
• Experience working with creator, entertainment or talent-led content.
• Basic editing and asset creation skills using tools such as Canva, Photoshop, Cap Cut or Premiere Pro.
• Understanding of public service media and reaching young audiences through digital platforms.

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note:

If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks;
Eligibility to work checks; and…