Senior CRM Executive – Loyalty & Retention

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included.

Job reference REQ
01336 Date posted 19/10/2026 Final date to receive applications 30/10/2026 Location The Strand, London Salary  Package Blank Contractual hours 40 Basis Full time Job category/type Ticketing Attachments Blank

ABOUT TRAFALGAR ENTERTAINMENT (TE)

Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a premium international live entertainment business focused on new productions, the distribution of live-streaming innovative content and the provision of amazing spaces where people can come together to share in the experience of live entertainment. Trafalgar Entertainment’s largest shareholder is Barings Alternative Investment which operates as a subsidiary of Mass Mutual Holding LLC with assets under management of USD 771bn.

Before Trafalgar Entertainment, Howard and Rosemary built from scratch and ran for its first 25 years, one of the world’s largest and most successful live theatre businesses – the Ambassador Theatre Group Ltd (ATG).

Trafalgar Theatres operates the UK’s largest specialist regional theatre portfolio with 12 theatres currently, in addition to the Trafalgar Theatre in London, Theatre Royal Sydney and will open the ground-breaking Olympia Theatre as part of the £1.3bn Olympia development.

ABOUT TRAFALGAR TICKETS

Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners.

The ticketing division also includes London’s premier ticket agency:
London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access.

ABOUT THIS ROLE

Trafalgar Tickets is seeking a dynamic Senior CRM Executive to analyse customer and campaign data within our CRM systems to improve customer engagement, loyalty and drive business growth.

KEY RESPONSIBILITIES

• Working alongside the CRM Loyalty & Retention Manager, drive forward CRM projects aimed at increasing loyalty & retention and improving customer experience
• Collect, clean and analyse data to uncover insights, build reports & dashboards and track KPIs for both the UK regional venues and ticket agent brands, providing insights on customer behaviour and engagement.
• Produce monthly reports for senior stakeholders on the performance of campaign activity, forming insights whilst identifying and sharing opportunities & recommendations.
• Analysis of AB testing, ensuring we are generating statistically significant results that drive learnings and recommendations for future experiments.
• Develop and manage customer segmentation logic to target specific groups effectively.
• Monitor campaign performance, report on results and identify opportunities for improvement.
• Support CRM Marketing activities, as required.
• Collaborating with the CRM Marketing team to develop customer acquisition and retention strategies based on analytical insights, as well as supporting with the development of the new email programmes (journey planning, messaging, email briefs).
• Maintain CRM data quality, manage data imports/exports, and support CRM system enhancements (Hubspot).
• Work with other teams to meet data needs and support business objectives.
• Collab…