Chief Financial Officer (CFO

Position: Chief Financial Officer (CFO)
The AI-powered OS for beauty, wellness and self-care About Fresha Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role Overview Fresha is seeking a highly experienced and visionary Chief Financial Officer (CFO) to join our dynamic, fast-growing organisation. The CFO will play a pivotal role in defining Fresha’s financial strategy and steering the company’s continued global expansion.

This role is ideal for someone who thrives in a fast-paced environment, enjoys autonomy, embraces complex challenges, and wants to make a significant impact.

Key Accountabilities Develop and execute Fresha’s financial strategy in alignment with growth objectives

Set financial goals, KPIs, and establish effective financial planning processes

Oversee accurate and timely financial reporting, analysis, and forecasting

Ensure compliance with accounting standards, regulatory requirements, and tax obligations

Lead budgeting and forecasting processes across the organisation

Monitor performance against budgets and forecasts, identifying and implementing corrective actions

Manage investor relations, including fundraising, capital structuring, and communications

Build and maintain strong relationships with financial institutions and external stakeholders

Identify, assess, and mitigate financial and operational risks through robust internal controls

Oversee cash flow, liquidity management, and working capital optimisation

Implement cash flow forecasting tools and treasury management strategies

Lead financial compliance, audits, and external regulatory reviews

Evaluate M&A opportunities, including modelling, valuation, due diligence, and negotiation support

Oversee and execute post-acquisition integration into Fresha’s financial systems and processes

Build, lead, and develop a high-performing global finance team Provide ongoing feedback, coaching, and career development opportunities within the team Foster a culture of collaboration, innovation, accountability, and continuous improvement

Partner with executive leadership and cross-functional teams to support strategic decision-making

Act as a trusted advisor to the CEO and senior leadership by providing financial insights and recommendations

Identify, implement, and optimise financial technology and automation solutions

Drive continuous improvement and operational excellence across the finance function

Skills, Experience And Qualifications Bachelor’s degree in Finance, Accounting, or a related discipline (Master’s or CPA/ACA/ACCA highly desirable)
Minimum 10 years’ progressive experience in finance or accounting roles

At least 5 years in a senior leadership or executive finance position

Experience in high-growth technology, fintech, marketplace, or SaaS organisations strongly preferred

Deep expertise in financial planning and analysis, financial modelling, reporting, and accounting standards

Strong understanding of SaaS…