Head of Commercial, Expansion Markets

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

We’re looking for a sharp, commercially-minded finance leader to own our Germany and AMEA Expansion Market's financial strategy and lay the foundations for European expansion.

You'll act as the central voice on performance, forecasting, and financial decision-making. From CAC and contribution margin to free cash flow and scenario planning, you’ll be responsible for turning financial insight into action.

You’ll work closely with cross-functional leaders across growth, operations, product, and care to shape the our Germany and AMEA Expansion Market's financial trajectory, while ensuring the business runs efficiently and invests wisely. This is a high-trust, high-impact role where the stakes, and the pace, are high.

While this role is DE and Expansion market focused today, it has clear runway to grow into a broader European leadership role as we expand across new markets and business lines.

• Own the Germany and AMEA Expansion Market financial model — Build and manage end-to-end models for revenue, CAC, LTV, margin, and free cash flow. Your outputs will guide day-to-day decisions and long-term bets.
• Lead the planning process — Drive monthly re-forecasting, annual planning, and scenario modelling in close collaboration with Group FP&A.
• Be the commercial partner to growth and ops — Set CAC and payback targets, assess performance by cohort, and guide spend allocation to maximise ROI.
• Run commercial analysis that unlocks growth — Lead deep dives into pricing, retention, margin, and expansion levers to identify opportunities and recommend trade-offs.
• Make the numbers visible — Build dashboards and trackers for key DE performance metrics (e.g. contribution margin, CAC, LTV, cash flow), keeping the business tightly aligned.
• Ensure clean, accurate financial operations — Partner with Group Finance on reconciliations, cost allocation, and timely month-end closes.
• Build for scale — Design financial systems and insights that don’t just serve the German markets, but become the blueprint for future markets.

• 6+ years in strategic finance
  , FP&A, consulting, or banking, with experience in high-growth or tech-enabled businesses.
• Proven experience owning P&L and end-to-end planning processes — ideally in a business with both consumer and operational complexity.
• Deep understanding of CAC, LTV, payback, cash flow dynamics
  , and how these fuel long-term value creation.
• Highly proficient in Google Sheets / Excel (bonus points for SQL, Looker, Net Suite, or similar tools).
• Strong commercial instincts — you're as comfortable in the numbers as you are helping teams make smart, trade-off decisions.
• You move fast and bias toward…