Group Memory Care and Lifestyle Specialist

Reporting to: Director of Operations

Professional Stakeholders: Group Clinical Specialist, Head of Operations, Hospitality Manager, Clinical Lead and Nurse Manager, Lifestyle Partners

The Group Memory Care & Lifestyle Specialist will lead the development and delivery of exceptional, evidence-informed memory care and lifestyle experiences across Loveday. The role brings together specialist dementia knowledge, meaningful engagement, member experience and luxury hospitality to ensure every member is known as an individual and supported to live with meaning, purpose, choice, dignity and connection. This is a highly visible, hands‑on group role.

The postholder will set standards, coach teams in practice, support complex members and families, audit quality, develop innovative programmes and ensure that lifestyle is embedded within everyday care rather than treated as a standalone activities function. Working closely with physicians and healthcare experts.

• Group‑wide memory care philosophy, standards and practice.
• The quality, breadth and personalisation of lifestyle and meaningful engagement across all residences.
• Memory care environments, routines and approaches that promote independence, orientation, comfort and wellbeing.
• Coaching and development of Lifestyle teams and support for care, nursing and hospitality colleagues in delivering meaningful engagement.
• Member life histories, preferences, interests and routines being translated into individually tailored daily experiences promoting the Legacy Hub to ensure maximum usage.
• Specialist support for members experiencing distress, changes in behaviour, transition or increased cognitive need.
• Family education and engagement relating to dementia, memory care and meaningful occupation.
• Quality assurance, audits, action plans and continuous improvement relating to memory care and lifestyle.
• Group events, partnerships and external relationships that enhance member experience leveraging Loveday’s depth of relationships with healthcare stakeholders.
• Development of innovative approaches that distinguish Loveday as a leader in luxury senior living and memory care.
• Work to understand how the Geller Commission report can be leveraged to maximise the research and impact on our work.

• Act as the group subject‑matter specialist for dementia and memory care, promoting compassionate, evidence‑informed and person‑led practice.
• Develop and maintain a clear Loveday memory care framework that reflects clinical best practice while remaining consistent with the Loveday member experience.
• Support Registered Managers and clinical teams with complex presentations, including distress, anxiety, changes in behaviour, communication difficulties and transitions.
• Promote non‑pharmacological approaches and meaningful occupation as part of the response to distress and unmet need.
• Review the lived experience of members receiving memory care and identify opportunities to improve routines, environments, communication and engagement.
• Support teams to understand the person behind the diagnosis, including biography, relationships, occupation, culture, interests, preferences and lifelong routines.

• Set the group standard for an exceptional lifestyle proposition, ensuring programmes are sophisticated, varied, purposeful and tailored to the individuals living within each residence.
• Move practice beyond a traditional activities calendar by embedding meaningful engagement throughout the member's entire day.
• Ensure members have opportunities for physical, intellectual, cultural, creative, social and sensory engagement, alongside quieter individual pursuits.
• Champion choice and spontaneity, ensuring lifestyle programmes…