Brand Lead

Craft:

Job Description:

As Employer Brand Lead, you will bring King’s culture, people and games to life for current and future talent. You will lead high-impact employer brand programmes that strengthen King’s reputation as an employer of choice, connecting talent-attraction priorities with compelling stories, content and candidate experiences.

This is a hands‑on, highly collaborative opportunity to shape how King appears across candidate-facing channels. You will partner with Talent Acquisition, Communications, HR, Events and studio teams to develop creative, insight‑led initiatives that engage priority talent audiences.

While primarily focused on King, the role may also support select initiatives across Activision and Blizzard as business priorities and team needs arise.

The Employer Brand team helps people understand what it is like to build games  combine talent insight, storytelling, content and candidate experience to connect talent with King and our mission of Making the World Playful.

Working closely with Talent Acquisition and partners across the business, we bring our employer brand to life across our careers site, social channels, early careers programs, recruitment campaigns and events. Together, these experiences help talent discover King, understand our culture and explore opportunities to build their careers with us.

You’ll lead employer brand activity that connects King’s hiring priorities with the talent we want to reach. Working across teams and channels, you’ll combine strategic partnership with hands‑on creative delivery, shaping how candidates discover and experience King.

• Serve as King’s primary partner for employer brand initiatives across Talent Acquisition, Communications, HR, Events and business teams, collaborating with Activision and Blizzard partners as needed.

• Build trusted relationships and act as a strategic advisor on talent‑attraction priorities, aligning stakeholders around shared goals and successful outcomes.

• Translate business objectives and hiring needs into programmes, campaigns and content strategies.

• Represent Employer Brand in planning discussions and cross‑functional initiatives, managing multiple projects and priorities while maintaining alignment with business goals.

• Develop and execute content strategies that support hiring priorities, owning content planning and activation across Linked In, King’s careers site, Life at King and other candidate‑facing channels.

• Create high-quality written, visual and multimedia content, including employee stories, social campaigns, photography and video.

• Turn employee, leader and studio stories into compelling content through strong writing, creative direction and visual storytelling, independently creating and editing content using relevant design and content‑creation tools to a high creative standard.

• Enhance candidate experiences across King’s careers site and broader talent ecosystem, partnering with recruiters, hiring teams and business leaders to translate hiring needs into attraction strategies and campaigns.

• Improve the visibility, accessibility and discoverability of content through audience insights and cross‑business-unit best practices.

• Lead awareness strategy and execution for King’s internship programmes, strengthening King’s reputation among STEM students, graduates and gaming communities across Europe.

• Support recruiting events and targeted attraction campaigns across King and, where needed, broader Activision Blizzard priorities.

• Monitor and report on performance, including engagement, audience growth, reach, sentiment and talent‑discovery…