Business Intelligence Lead United Kingdom

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

As the BI Lead for Data Management, you’ll be asked to take accountability for data and reporting solutions we develop and maintain for clients in one of our most important markets.

In this high-profile and important role, you will lead teams of BI developers and engineers collecting, modeling, and visualizing data in support of dashboards, custom reports, and analytic projects.

In 2026, you will play a key role in the transition of UK clients onto WPP’s Measure platform from legacy platforms (custom developed data warehouses, Datorama, manual reporting).

You will serve as the face of reporting technology and technical work in new business pitches, among agency leadership, and in client-facing meetings.

To do all of this, you must successfully and closely partner with:

• MM&D teams who write reports and ensure data hygiene
• Analytics teams who are customers of datasets
• Activation teams deploying client budgets on media platforms and making data
• Product teams developing features and integrating workflows across WPP’s Open Media OS
• Global Business Intelligence teams who will centrally collect and model data for global clients operating in the UK

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Be accountable for the build of custom implementations of the Measure data platform, the coordination across organizations ensuring complete access to data, the leadership of your technical team, and the integration of WPP’s technology into this client’s technical and marketing operations.
• Own reporting and data provisioning solutions for UK clients, taking direct accountability for the quality of the team’s solutions, representing them to stakeholders, and working with leadership to drive successful adoption
• Ensure a firsthand understanding of media and analytics team needs, and lead the translation of them into clear and structured requirements
• Work with clients and media agency stakeholders to establish consensus on the prioritization of requirements for development, using your knowledge of requirements and the technical solution to steer the conversation
• Lead the design of technical solutions which supplement existing tools to meet requirements, including the scoping and estimation of work to develop
• Provide strategic coordination and project management across disciplines - from requirements gathering, to deployment, to “business as usual”
• Hire, train and mentor a team of data engineering / modeling / visualization specialists, ensuring they have the environment to deliver their best work
• Provide hands‑on leadership, leaning in to support the team with technical direction when needed, and…