Conversion Rate Optimisation Lead

Who Are We

Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. Subscriptions are a strategic priority and our flagship brands are critical growth drivers.

The Conversion Rate Optimisation Lead (CRO Lead) will be a pivotal member of the Growth Squad, responsible for establishing, coordinating and scaling a best-in-class Growth CRO and experimentation program across the full funnel – from first click and landing pages through to checkout, onboarding and early‑life engagement. This role is instrumental in improving CAC efficiency and LTV by driving higher conversion rates throughout the user journey and increasing test velocity across teams.

• Proven experience building and scaling full-funnel CRO and experimentation programs within high-growth digital businesses
• Expertise in A/B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology
• Strong foundation in statistics, test design and hypothesis-driven optimisation
• Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, Content Square, Glassbox)
• Solid understanding of UX/UI principles and behavioural psychology as they drive conversion and user retention
• Able to translate complex data into compelling commercial narratives
• Experience influencing cross-functional stakeholders and driving alignment

The expected range for this role is £55,000 – £60,000. This is a hybrid role from our Bath or London office, working three days from the office and two from home. Additional perks include uncapped leave, a profit‑share bonus when we hit targets, a referral reward program, well‑being support through our Colleague Assistant Programmes, and an opportunity to purchase shares via our Share Incentive Plan.

Internal job family level P5.

We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. We build a workplace where everyone feels valued, respected, and empowered to thrive.

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