Sales Development Representative

We’re Avvoka, a platform built for the next generation of legal drafting.

We help lawyers, deal teams and commercial leaders create, negotiate and manage complex contracts faster and smarter. Our platform blends automation, collaboration and AI while keeping lawyers in control, because we believe the best work happens when people have better tools, not when they’re replaced by them.

Avvoka is trusted by leading law firms, banks and enterprises. We’ve grown fast, almost entirely through product strength and word of mouth.

Now we’re at an inflection point. We’re evolving from a product-led business into a global brand that defines what the next era of drafting looks and feels like. That means investing in design, storytelling and experiences that move the market.

You’ll join the team building that brand from the inside out.

The Role

As a Sales Development Representative (SDR) at Avvoka, you’ll be on the frontline of our revenue team — driving pipeline growth, shaping how prospects first experience our brand, and fueling our mission to redefine document automation.

This is a high-impact role where you’ll engage with senior legal, commercial and operations leaders across global law firms and enterprises. You’ll educate the market, qualify opportunities, and help turn interest into conversations that convert.

You’ll thrive here if you’re curious, commercially minded, motivated by targets, and excited by the idea of helping transform an industry that’s ready for change.

Department: Growth

Level and Track: Junior, Individual Contributor

Reports to: Sales Manager

Location: Hybrid (WeWork Waterloo)

Schedule: Full-time, permanent | Mon-Fri, 9:00-5:30pm(GMT)

Compensation: Competitive, based on experience

Start Date: Flexible — we’d love you to join soon

Plan and Shape

• Research, identify and segment target accounts across key industries
• Understand customer pain points, including legal operations, workflow, and automation challenges
• Build tailored messaging sequences that resonate with technical and non-technical audiences
• Collaborate with Sales and Marketing to refine outreach strategies and align on ICP and personas

Deliver

• Own outbound outreach through email, phone, Linked In and events
• Qualify inbound leads with speed, structure and a great prospect experience
• Book high-quality discovery calls and demos for Account Executives
• Maintain accurate records in our CRM and ensure all activity is logged and trackable
• Consistently meet or exceed KPIs across outreach volume, meetings booked, and pipeline influence

Evolve

• Provide structured feedback to Sales, Marketing and Product on prospect needs and market trends
• Suggest improvements to messaging, positioning, and outbound tactics
• Support experimentation with new channels, cadences and GTM approaches
• Grow into additional responsibilities — from enterprise SDR to AE, partnerships, or revenue operations

To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)

• Improved outbound conversion rates (e.g., email, call, or multichannel response rates)
• Number or percentage of qualified meetings booked per month/quarter
• Consistent achievement of opportunity creation or pipeline targets
• Reduced lead turnaround time or improved inbound qualification accuracy
• Contribution to new account breakthroughs or expansion into key segments
• Clear examples of experimentation or process improvements you proposed or owned

The ideal candidate would have:

• Experience in a sales, SDR or lead-generation role (B2B SaaS or legaltech a bonus)
• Strong communication skills — written, verbal and social (especially on Linked In)
• Confidence in cold outreach and articulating value propositions
• A structured approach to qualifying prospects and managing pipelines
• Curiosity about legaltech, document automation or workflow software
• Ability to absorb product knowledge and translate it into benefits-driven messaging

Bonus points if you have:

• Experience selling to legal teams, law firms, or enterprise buyers
• Familiarity with CRM tools (Hub Spot, Salesforce, or…