Digital Manager

Role

Role:
Digital Manager (up to £50,000 P/A dependent on experience)

Location: UK (Remote/Hybrid with one day per week in London office)

We’re a high-growth B2C lead generation business helping people moving home accessthe best deals on removals, conveyancing, surveying, and more through our network of comparison platforms.

This is a truly exciting time to join us, as we’re launching a new brand, on a fresh new Headless CMS to drive our business forward and achieve our growth goals. This is a newly created role.

Reporting to the Digital Marketing Director, you will take ownership of our group of websites and help drive the overall digital marketing strategy, with a strong focus on lead acquisition and conversion. You’ll work closely with four colleagues across Content/SEO and Paid Media, covering areas such as CRO, website performance, user journeys, and site development. In this role, you ll run the AB test programme, manage the website’s development roadmap, oversee Tag Manager, maintain GA4, and act as the relationship lead for our third-party web development agency.

This is a dynamic business that is growing and ambitious, so you will have the opportunity to really drive the improvement of our digital performance, with full autonomy and support. You will work remotely with occasional travel to our London office (Shoreditch), with travel expenses covered.

• Digital Marketing Strategy Execution - Integrating with marketing team colleagues on aligned activity across other brand and digital activity to optimise customer journeys
• CRO/ UX - Ongoing review of online user experience and analytics data
• Website - Maintain a highly performant website and manage the dev roadmap for our Headless Content Management System (Strapi + Vercel)
• Reporting - Report on digital marketing performance - weekly, monthly, and quarterly
• Analytics - Use digital analytics tools such as GA4, Hot Jar to measure and report on digital performance. Be the custodian of Tag Manager and GA4.
• Management – Work closely with Digital agencies and manage a Digital Marketing budget with input into a wider marketing team budget

· 5+ years similar experience. Lead gen experience beneficial, but the principle of retail ecommerce may also be transferable, so may also be considered

· Proven success in managing a CMS and all associated processes

· Deep knowledge of CRO principles and working in cross-functional teams (Marketing, Product, UX, IT)

· Track record of delivering measurable uplift across lead quality, cost efficiency, and conversion rates.

· Comfortable being strategic and hands-on—able to lead, optimise, and get into the detail when needed.

· Power user of tools such as GA4, GTM, SEMrush, Ahrefs, Hotjar, etc

· Strategic foresight and curiosity about emerging technologies, particularly AI, automation, content creation, and optimisation.

This role would suit an experienced Digital or ecommerce professional with an interest in consumer behaviour and how brands can influence behaviour change. You will have significant experience in a similar eCommerce/ Digital Marketing role and ideally have a working knowledge of Headless CMS structures.

You will be an organised, self-starter with lots of initiative and the ability to motivate yourself within a small team.

• • Collaborative team culture with flat hierarchy and data-led thinking.
• • Remote-first and flexible working setup.
• • Annual leave allocation of 23 days, increasing by one day for every year of service (Plus, you don’t have to work on your birthday!)
• • Pension contributing matching up to 3%
• • Private Medical Insurance currently provided by Vitality
• • Childcare voucher scheme currently provided by Enjoy Benefits
• • Electric Car scheme currently provided by The Electric Car Scheme
• • Eyecare voucher scheme currently provided by Specsavers
• • Professional development through ongoing training