Email Marketing Manager

Location: Greater London

** What the hiring manager says***“In this dynamic role, you will work at the heart of our digital ecosystem, co-planning and co-delivering email campaigns alongside channel specialists across Social, Web, Content, SEO and Analytics. Your expertise in Salesforce Marketing Cloud, Marketing Cloud Personalisation, A/B testing, and HTML/CSS will be crucial in driving measurable engagement for our MWC and M360 event series.  

You’ll thrive in a collaborative, innovative environment where shared creativity and shared accountability are the norm. This is your chance to shape global campaigns, influence strategy, and make a visible impact on our most prestigious products.”
* Rachid Riffi, Senior Email Marketing Manager
** About the Team
** At the heart of GSMA’s digital ecosystem lies the Digital Marketing Team, driving both our online presence and our internal efficiency. This team of specialists designs, delivers, and safeguards the web, email and social platforms that power our global events, initiatives, and member services. Their impact extends beyond the public-facing sites seen by millions, underpinning the systems and tools that keep our organisation connected and effective.

Grounded in performance, resilience, and security, the team ensures every digital channel lives up to GSMA’s reputation for excellence. With expertise spread across London, Europe, Atlanta, and Shanghai, they provide truly round-the-clock support, reflecting the international reach of our work.

By combining technical rigour with creativity, the Digital Marketing Team ensures GSMA’s digital foundations are not only robust but also adaptable - ready to meet the demands of an ever-changing global landscape.
** About the role
** As an Email Marketing Manager, you will play a pivotal role in co-planning and co-delivering data-driven, personalised email programmes for our flagship MWC and M360 events. Working closely with colleagues across Editorial, Content, Social, Web, Design and Analytics, you will help shape audience journeys and deliver campaigns that are aligned, insight-led and performance-focused.

You will support complete lifecycle campaign execution, from planning, segmentation and build, through to testing, measurement and optimisation. You will use SFMC, MCP, AMPscript, SQL and Einstein insights to bring journeys to life, influence channel decisions, and contribute to shared KPI outcomes across the campaign team.

This is a hands-on role for someone who wants to build, improve, experiment, and collaborate.
** Key Responsibilities
**** Co-plan and co-deliver campaigns*
* • Collaborate with Web, Social, Content and Analytics to create integrated campaign plans with shared KPIs and coordinated timelines.  
• Input into segmentation, personalisation and user-journey planning across channels  
• Ensure email touchpoints align with the broader narrative, content calendar and digital roadmap.
** Execute and optimise campaigns*
* • Build and deploy responsive, dynamic email campaigns in SFMC using HTML/CSS, Content Builder, AMPscript and SQL  
• Create and execute customer journeys in Journey Builder and automations in Automation Studio.  
• Deliver MCP personalised experiences, including recipes, segmentation, and decisioning
** Test, measure and continuously improve*
* • Run A/B and multivariate tests on content, timing, subject lines and layouts  
• Interpret Einstein insights, campaign dashboards and analytics to drive optimisation  
• Share learnings across the wider Digital Marketing team to influence future cross-channel planning
** Champion best practice*
* • Uphold brand, accessibility and deliverability standards  
• Ensure lifecycle, trigger and BAU programmes are maintained and continually enhanced  
• Contribute ideas that advance personalisation and marketing maturity across the team
** About You
** You are a technically skilled, data-driven Email Marketer with advanced hands-on experience in Salesforce Marketing Cloud and Marketing Cloud Personalisation, ideally in a fast-paced, campaign-centric environment. You work naturally in cross-functional teams, are comfortable co-owning outcomes and enjoy experimenting to drive measurable…