SEO Content Manager

Overview

We are looking for an experienced and creative SEO Content Manager to lead our organic growth through high-quality, brand-aligned content. This role sits at the intersection of SEO strategy and content creation
. You will define what content we create, why we create it, and ensure it is written and optimised to perform while staying true to our brand voice.

SEO & Content Strategy

• Build and manage the SEO content roadmap (blog, collections, guides, PDPs)
• Conduct keyword research and identify content opportunities
• Define page structures and search intent for new and existing content
• Optimise existing pages to improve rankings and performance

Content Creation & Optimisation

• Write and edit SEO-driven content (blog articles, collection pages, landing pages, PDP copy)
• Ensure all content is aligned with brand tone, positioning, and storytelling
• Optimise on-page elements (titles, meta descriptions, headings, internal linking)
• Create clear briefs when working with freelancers or translators

Performance & Reporting

• Monitor organic performance using GA4, Search Console, and SEO tools
• Track rankings, traffic, and content performance
• Use insights to continuously refine content and strategy

• 4+ years experience in content or SEO-focused content roles
• Strong writing and editing skills with proven SEO results
• Solid understanding of on-page SEO and keyword strategy
• Experience working on e-commerce or brand websites (Shopify a plus)
• Highly organised, proactive, and able to manage multiple projects
• Comfortable working independently in a small, fast-moving team
• Interest in luxury, lifestyle, or premium brands is a plus
• Fluent in English and understanding of French is a plus