Content & SEO Specialist

Overview

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest Fin Tech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs.

If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you. We are a certified Great Place to Work company.

• Creating engaging and high-quality educational content based on marketing and regulatory requirements.
• Optimizing and localizing English content for the UK market.
• Proofreading, editing, and optimizing website content (especially landing pages) for search engines.
• Conducting keyword research and implementing SEO strategies to improve visibility and traffic.
• Publishing and managing content on-site and off-site.
• Developing and executing link-building strategies, including competitor analysis and outreach for backlinks.
• Analyzing SEO performance using tools like Google Analytics, Semrush, and Ahrefs; identifying insights to boost results.
• Collaborating with local and international marketing teams (including legal, PR, and design).

• Experience creating SEO-friendly content, ideally in finance or investment topics
• Solid knowledge of on-page and off-page SEO, including site structure, link-building, and meta optimization
• Proficiency in keyword research and SEO tools (e.g., Google Search Console, GA4, Ahrefs,)
• Analytical mindset with ability to track, interpret, and act on key SEO metrics
• Attention to detail, reliability, and a proactive working style
• Interest in financial markets and willingness to build subject-matter expertise
• Ability to clearly explain SEO concepts and collaborate across teams (marketing, content, developers)
• Team-oriented, communicative, and organized in cross-functional collaboration
• Data-driven approach with the ability to identify trends and adapt strategies
• Eagerness to stay up to date with SEO trends and continuously improve through new tools and best practices

• Annual performance-based bonus
• Hybrid work model
• A creative, high-impact role with room to grow professionally and personally
• Collaborative and dynamic team environment
• Ongoing learning opportunities in marketing and financial markets
• Valuable experience within a fast-growing international brokerage
• Modern, well-located office with great facilities