Customer Data Analyst

Job Purpose

As a Customer Data Analyst, you will support the Customer Analytics team by applying analytical thinking and data-led approaches to better understand customer behaviour. Reporting into a senior member of the team, you will contribute to the team’s work as it develops from descriptive reporting towards more predictive and insight-led analysis.

Your primary focus will be on analysing customer data to help understand engagement, retention, and value across our reader revenue products. You will support work on areas such as churn analysis, customer segmentation, experimentation, and early-stage modelling, helping the business make more informed decisions.

You will work closely with senior analysts and data scientists to learn and apply best-practice analytical techniques, ensuring insights are accurate, well-documented, and clearly communicated. As part of the role, you will help translate data into actionable insights that can be shared with stakeholders across marketing, product, and editorial teams. This role offers an opportunity to develop strong analytical and technical skills in a commercial media environment, while contributing to data-driven decision-making and the long-term growth of reader revenues.

As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.

We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.

The Independent is an equal opportunities employer. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

The Data & Marketing department is the intelligence powerhouse of the business, representing the customer. Our goal is to inspire, engage and grow a loyal readership by harnessing data-driven insights and innovative marketing to deliver personalised, impactful content experiences that build lasting trust, diverse revenue streams, and a thriving future for quality journalism. The department consists of four teams:
Data Science & Engineering, Data Intelligence & Monetisation, Research & Insight and Customer Marketing.

The purpose of this team is to understand our customers and the value they bring to our business. They do this by providing performance insight and optimisation opportunities to our core business (editorial, marketing, advertising, ecommerce activities, etc.), identifying and validating business expansion opportunities based on insight, and identifying and delivering initiatives that generate revenue from our data assets.

You are curious, analytical, and interested in how data can be used to understand audiences and improve products. You may be early in your data career or looking to take your first dedicated role as a data analyst in a commercial environment. You enjoy working with numbers, spotting patterns, and learning how data supports real-world decision-making.

An interest in media, digital products, or customer behaviour is a plus, but most importantly you are keen to learn and develop your skills within a supportive team.

• Support the team with regular reporting and performance analysis.
• Help analyse user behaviour across acquisition, engagement, and retention.
• Assist with forecasting, experimentation, and evaluation of new initiatives.
• Translate data into clear insights for non-technical stakeholders.

• Learn how to approach business questions using data to provide meaningful insights.
• Support senior analysts with analysis and modelling tasks.
• Develop confidence in making recommendations backed by data and evidence.

• Work closely with colleagues in data, marketing, editorial, product, and finance.
• Contribute to insight packs, dashboards, and presentations.
• Build positive working relationships across teams.

• Maintain a high level of accuracy and attention to detail.
• Manage multiple tasks effectively with guidance and support from the team.
• Take ownership of smaller pieces of analysis and business questions as your skills grow.

• Analyse customer behaviour to support understanding of engagement, retention, and subscription journeys
• Support analysis related to churn, conversion, and customer value, working with guidance from senior team members
• Assist in maintaining and updating customer and revenue forecasts (e.g. subscribers, churn, engagement)
• Help track performance and support scenario analysis for acquisition and retention initiatives
• Support the design, analysis, and reporting of A/B tests across the customer lifecycle
• Help define success metrics and interpret test results to inform future activity
• Support the creation, maintenance, and analysis of…