CMS Product & Programme Manager; FTC

Build the foundations that power great content and help every dog owner find the right nutrition: through a scalable CMS, smarter discovery, and sustainable ways of working.

This Product Manager role is a unique opportunity to lead the definition and delivery of a new CMS and discovery platform, underpinning how customers find, understand, and choose the right nutrition for their dog. You’ll own both the product direction and the end-to-end delivery programme for our CMS and discovery capabilities over a fixed-term window. This includes shaping the roadmap, coordinating delivery across multiple work streams, and ensuring the organisation is set up to successfully adopt and scale the new platform.

This is a hands-on, delivery-focused role suited to a PM who is comfortable operating at both product and programme level — defining clear outcomes, managing complexity, and driving progress across engineering, design, content, SEO, and marketing teams.

• Shape and own the product scope, success metrics, and roadmap for the CMS and discovery platform within a fixed delivery window.
• Define clear problem statements and outcomes tied to customer experience, content effectiveness, and business impact.
• Ensure CMS and discovery capabilities align with broader product, marketing, and company strategy.
• Make pragmatic trade-offs between scope, speed, delivery risk, and long-term scalability.

• Own the end-to-end CMS delivery programme, including:
• Phasing and sequencing of work
• CMS configuration and integration
• Template and component development
• Integration with the design system
• Content migration and decommissioning
• SEO and URL considerations

• Identify dependencies, resourcing needs, and capability gaps across teams.
• Maintain alignment across multiple work streams, surfacing risks, issues, and trade-offs early.
• Define and implement lightweight governance to support timely decision-making and escalation.

• Identify and actively manage stakeholders across product, engineering, design, content, marketing, SEO, and data.
• Facilitate structured conversations to uncover needs, constraints, and priorities related to CMS and discovery.
• Translate stakeholder inputs into clear priorities and delivery plans.
• Act as a single point of accountability for CMS and discovery decisions.

• Define and evolve content models, taxonomy, metadata, and workflows in partnership with content teams.
• Design sustainable content creation, approval, and publishing workflows that enable self-serve use of the CMS.
• Ensure governance, ownership, and decision rights are clear for content and CMS usage.
• Lead content inventory, migration planning, validation, and readiness for launch.
• Own decisions around content decommissioning and legacy clean-up.

• Own requirements for search, browse, navigation, filtering, recommendations, and relevance.
• Define SEO, URL management, and migration requirements to protect and improve performance.
• Own requirements for data layer tagging and tracking customer journeys from landing to sign-up.
• Work with marketing, designers, and data partners to shape and optimise discovery journeys.
• Use data and feedback to iterate and improve discovery performance post-launch.

• Apply discovery techniques to validate problems and test solutions.
• Translate validated needs into clear PRDs, epics, user stories, and acceptance criteria.
• Support agile delivery rituals and backlog management, keeping teams focused on the highest-value work.
• Establish feedback loops and metrics to inform future optimisation and roadmap decisions.

• Proven experience leading cross-functional teams to deliver complex CMS, content, or platform initiatives spanning engineering, design, content, SEO, and marketing.
• Strong ability to own both product direction and programme delivery, translating organisational needs and technical constraints into clear priorities, plans, and outcomes.
• Demonstrated capability turning stakeholder needs into structured requirements, roadmaps, and…