Content Strategist

At Horizontal Digital, we hold ourselves to one key belief:
You’re only as good as your

worst customer experience. This mantra is what drives our digital consultancy to think

beyond the easy answers and instead create websites, apps, portals and other

experiences that solve customer needs for Fortune 500 companies in intuitive and

empathetic ways. And we make this lofty standard a reality by fusing strategy, data,

design and technology together to arrive at solutions that set the bar higher for

everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working

across departments and engaging both our clients and our communities to deliver the

greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities,

collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and

constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives

and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger,

more inspiring ideas.

But enough about us. Let’s talk about you.

At Horizontal, content isn’t just copy, its structure, strategy, and story. Content can

deliver our clients and competitive advantage, and we partner with clients on that

journey.

As a Content Strategist, you’ll play a key role in helping global brands organise their

content supply chain in smarter, and more scalable ways. You’ll work at the

intersection of creativity and systems-thinking, designing the frameworks that allow

content to be reused, localised, personalised, and delivered across multiple channels

with ease. Whether it’s shaping a taxonomy, crafting AI content workflows, or setting

the foundation for a multilingual content experience, you’ll be helping businesses grow

by turning complexity into clarity.

Ultimately, you'll help clients understand what good content operations look like and

guide them through the messy middle of evolving from the unruly maze of decentralised

content to something governed.

We’re looking for someone who sees content as more than words on a page, someone

who understands how content moves, scales, and delivers value. You’re curious,

systems minded, and excited by the idea of building content ecosystems that are just

as elegant behind the scenes as they are on the surface.

You don’t need to have all the answers, but you should have the frameworks and

mindset to help us ask the right questions. We’re especially interested in those who’ve

worked in, or helped lead, the shift to composable and headless architectures, and

who understand the organisational transformation this requires.

As a Content Strategist at Horizontal, you'll be both a practitioner and a consultant.

Your work will span from high-level strategic planning to hands-on execution, working

with our clients to:

• Understand how content supports business goals and user needs
• Lead workshops and discovery sessions to define content approaches
• Assess and define content operations and governance models
• Create IA, taxonomies, metadata structures and content templates
• Collaborate with UX and tech to ensure content is feasible, localisable, and scalable
• Bring clarity to complex publishing ecosystems

• Shape and lead enterprise-wide content strategies that support business goals and user needs
• Build governance frameworks to ensure quality, consistency, and accountability
• Define KPIs to measure performance and drive continuous improvement
• Champion innovation in how content is created, managed, and delivered
• Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles
• Embed SEO thinking into content strategy - aligning structure, metadata, and messaging with search intent and discoverability goals
• Help clients navigate the shift to composable and headless content architecture

• Design workflows…