Senior Statistical Consultant​/Product Manager​/Data Strategy Expert

Job Description

About the Job

We are looking for a highly experienced professional to join a young, fast‑scaling unit within NIQ for Media, focused on unlocking the full value of disaggregated and hybrid datasets. This role sits at the heart of our rapidly evolving media measurement ecosystem, where innovation is driven through data fusion, harmonization and advanced modeling to deliver actionable outcomes for advertisers, media owners, agencies, and currency bodies.

You will lead strategic product development initiatives, steer methodological innovation, and help transform complex data streams into meaningful insights for both sales and brand impact. This is an ideal role for someone who thrives in dynamic environments, enjoys shaping concepts from scratch, and can confidently engage with senior decision makers across the industry.

• Own the full lifecycle of new products—from early‑stage concepting, RFP/tender participation and prototyping, through to global rollout and market adoption.
• Translate business opportunities into scalable, data‑driven solutions that deliver measurable value for clients and markets.

• Architect and refine state‑of‑the‑art models that fuse panels with census/device data to produce deduplicated, cross‑media measurement for both content and advertising.
• Drive methodological advancements across reach, sales lift, and brand lift modelling, ensuring scientific rigor and operational scalability.

• Operate as a senior expert within a multidisciplinary setup that prototypes hybrid approaches, harmonizes diverse data sources, and automates performance‑driven products.
• Provide thought leadership on data fusion methodologies, modeling frameworks, and data harmonization strategies.

• Represent NIQ for Media in conversations with major advertisers, agencies, media owners, and currency bodies.
• Communicate complex analytics clearly and convincingly, ensuring strategic alignment with client goals.

• Present results, frameworks, and recommendations to senior stakeholders in both virtual and in‑person settings.
• Contribute to the evolution of industry standards by advocating modern, hybrid measurement approaches.

In your first 6–12 months, you will (start):

• Design and validate data fusion pipelines combining panels, device data and third‑party datasets.
• Develop methodological blueprints for cross‑media reach modeling, sales lift estimation, and brand impact analytics.
• Translate advertiser and agency needs into product requirements
  , aligning commercial opportunities with methodological feasibility.
• Lead pilot projects with key clients and markets and evaluate scalability potential.
• Create documentation, frameworks, and best practices for internal and external stakeholders.
• Act as a key methodological advisor to cross‑functional teams during product evolution.

• Media Expertise:
  Minimum 5+ years of experience in media measurement, audience analytics, marketing science, or related fields; deep understanding of media KPIs and currency systems.
• Model & Product Development
  
  Experience:
  
  
  Proven track record designing models or analytical products used in audience measurement, cross‑media reporting, or performance analytics.
• Advanced Analytical Skillset:
  Strong command of statistical modeling, data harmonization, data fusion techniques, and big‑data methodologies.
• Technical Excellence:
  Advanced proficiency in R and/or Python, plus familiarity with modern data architectures, cloud environments, and scalable computation.
• Strategic Mindset:
  Ability to connect methodological innovation with business value, evaluate opportunities, and drive global initiatives from concept to execution.
• Strong Communication
  
  Skills:
  
  
  Capable of translating analytical depth into clear narratives for non‑technical audiences; comfortable presenting to executive stakeholders.
• Languag…